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Survey: Shoppers open to using AI search to discover products

Search Engine Land

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. The data was collected by Dynata, an independent market research company, on behalf of Botify. By the numbers.

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How to Get Your Products in Walmart Marketplace

Neil Patel

Walmart launched the marketplace back in 2009 to attract online shoppers and grow its customer base. There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. There’s so much autonomy.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6

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13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

Among them was the IQ Mart: A "retail" setting that represented the online shopper's conversion path when using social media for buying decisions. There was also a quintessential Instagram cafe, chock full of millennial-esque photo opportunities and people snapping them — latte art and all. The campaign wasn't just memorable.

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3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

Contently B2C

But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Influencer marketing. Let’s look at three of the most popular tactics.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Recent research carried out by PayPal, the Retail Trends and Spends Study , has revealed a significant rise in spending by Irish consumers on local websites in 2021. After a volatile 18 months, average shopper spend per-visit levelled out in Q3 2021 to $2.80, just one cent lower than the amount reported in Q2. in Q3 2020 to $103.43

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. But when done well, influencer marketing is the most genuine type of digital marketing you can do. But it works for social media, too.

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