Hootsuite

NOVEMBER 15, 2019

Selling physical products? Stick with countries where you ship to. And maybe where shipping costs are reasonable. How about… Language , Relationship Status , Education , Job Titles , and Market Segments ? This is the place. Got Batman action figures to make, sell, and ship? Selling services online?

Shipping 109

Shipping Education Food Entertainment 109

Use Insider

OCTOBER 7, 2023

A customer data platform (CDP) is software that takes customer data scattered across disparate sources and brings it together in one place. It’s particularly useful for marketing teams that use many different systems and channels to talk to customers. Which products they’re interested in. What’s a customer data platform (CDP)?

Customer Journey 52

Customer Journey Customer Acquisition User-Generated Marketing 52

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? A good value proposition includes three primary elements: relevancy, value, and uniqueness in the market. Relevancy: Why do your customers need your product or service? What is the end benefit of buying/using your product or service ?

Food 142

Food Energy Communications Manufacturing 142

CXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. The cash-strapped platform had limited budget and no brand awareness outside their local market. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Marketing Insider Group

APRIL 14, 2021

Choosing from personalized product recommendations. A single chatbot for acquisition, shipping questions, and customer service would be a huge undertaking in terms of text prompts and testing. Get product ideas. Using data on verticals and pain points, you might even uncover new market segments for future products.

Customer Acquisition 107

Customer Acquisition Customer User-Generated Analytics 107

Use Insider

AUGUST 15, 2023

Delivering truly personalized experiences requires brands to: Show relevant content, messaging, and product recommendations to each customer. When the entire journey is tailored to them, customers don’t have to wonder what to do, where to click, or how to find the product they want. Abandoned a product page.

Customer 52

Customer User-Generated Customer Journey Analytics 52

Duct Tape Marketing

JUNE 6, 2018

Marketing Podcast with John Jantsch About Social Media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. I think a lot of people bought into, “I have to be there, I have to be in all these new places or I’ll be left behind.”

Marketing 75

Marketing Marketers Promotion Place 75

Duct Tape Marketing

NOVEMBER 30, 2017

Marketing Podcast with John Jantsch About Social Media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018. I think a lot of people bought into, “I have to be there, I have to be in all these new places or I’ll be left behind.”

Promotion 69

Promotion Place Shipping Advertising 69

Duct Tape Marketing

MARCH 26, 2012

As you develop a marketing strategy for your business you must proactively create the value proposition of “why us” and build all of your marketing messages, products, services, processes and follow-up communication around supporting that proposition. This is how you use strategy to dominate your market.

Manufacturing 70

Manufacturing Price PR Shipping 70