Hubspot Marketing

MAY 12, 2025

Plus, get an inside look at why these campaigns performed so well with a peek at original data from HubSpots annual State of Marketing Report. A top-tier marketing campaign is only defined by the people, trends and data, consumers, and cultural commentary that shape its impact.

Gen Z

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.

Market Trends

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

Market Trends

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels. Post-purchase.

Inbound Marketing

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond.

Gen Z

Hubspot Marketing

JULY 22, 2022

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product and the company that makes it. How Do Consumers Want to Learn About Products in 2022?

Gen Z

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox.

Market Trends

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? Reading this Content Marketing guide is an excellent way to start. Personalization.

Market Trends

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Strategic Marketing Transformation.

Market Trends

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

Retail

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Here, we'll explore the shopping trends of 2022 to ensure you're able to meet customers where and when they'd prefer to shop. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link]. Source: [link].

Millennials

Hubspot Marketing

AUGUST 15, 2022

For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. But while these tools may be working for marketers, are people actually buying products on Instagram and turning to DMs for customer service?

Gen Z

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

Gen Z

Lynton Web

JANUARY 29, 2024

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI.

Market Trends

Sprout Social

NOVEMBER 11, 2019

That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing to younger customers has historically been tricky. Marketing trends come and go. Consider the following: Gen Z is most likely to discover new products organically via Instagram.

Gen Z

Martech

MAY 3, 2022

What is social media marketing? Social media marketing refers to creating content to engage with audiences on social media platforms. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.

Social Media Marketing

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. Nostalgia marketing incorporates familiar elements, ideas, or events before conducting successful marketing campaigns.

Gen Z

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. Top Digital Marketing Trends in 2023 1.

Market Trends

Neil Patel

DECEMBER 4, 2020

PPC Real Estate Marketing Trends. As you would expect in such a competitive market, real estate marketing plays a huge role, and the tactics businesses use are always developing. You pay a small fee for each click, but if you’re utilizing the latest real estate marketing trends well, then you could see a solid ROI.

Real Estate

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing

Hubspot Marketing

DECEMBER 26, 2023

Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z

Neil Patel

NOVEMBER 26, 2020

Luxury products are synonymous with high price tags. That’s why luxury products also need to be excellent. Finally, luxury products have to be exclusive. It’s not a luxury product if everyone has one. But brands can also achieve exclusivity by selling a limited number of products. Luxury Marketing Trends.

Marketing Strategy

Contently B2C

AUGUST 8, 2016

In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. A blog post on The Strip promoting Guerlain’s products. “With goggles on, it adds a whole new dimension [to the product].” Virtual reality. uence future purchases.

Market Trends

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z

Sprout Social

NOVEMBER 28, 2016

Social media is absolutely critical for directing followers to your landing or product pages. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. What’s the ratio of mentions to product questions?

eCommerce

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Buyers from #influencermarketing write more product or company reviews than average consumer. globalwebindex Click To Tweet.

Influencer Marketing

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. But why is social media marketing so important? Sell your products through your social profiles.

Social Media Marketing

Hubspot Marketing

DECEMBER 5, 2022

With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers. For example, placing ads for a pair of headphones on a blog dedicated to music production.

Gen Z

Sprout Social

JANUARY 27, 2020

So if you’re going to market your brand on TikTok, why not launch a branded hashtag challenge ? All you need to do is come up with a catchy challenge name that’s relevant to your brand or product. You could have them create content featuring your product or brand, or in a theme relevant to your industry.

Social Media Marketing

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? Building an Education Marketing Strategy 4 Tips for Education Marketing What is education marketing?

Education

Litmus

SEPTEMBER 24, 2024

Subscribers received an email with in-stock products based on their vote—and those who didn’t vote received an email containing best-selling items. Source: Email Gallery Each product image displayed the total number of clicks, positioned as “Join X people shopping” to drive FOMO and get subscribers to take action.

Shoppers

Hubspot Marketing

AUGUST 22, 2022

As a marketer, this means that, if you haven’t already, you need to prioritize this for Gen Z and even younger millennial audiences. HubSpot’s recent Instagram Marketing Report goes into more detail on why the app presents such an opportunity for social marketing and selling, so don’t lose sight of it!

Gen Z

Hubspot Marketing

JANUARY 30, 2018

That's because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible. Unlike celebrities actively endorse products on their social media accounts, influencers achieved their fame because of the valuable information they share with their followers.

Influencer Marketing

Scoop.it!

NOVEMBER 17, 2022

Jay Baer is one of the best minds in digital marketing, and his content is one of the best for learning about the latest trends across digital marketing. The regular email is sent to 40,000 subscribers and gives insight into the latest digital marketing trends and information. HubSpot’s Marketing Blog.

Marketers