Demystifying Direct Mail Attribution: Track & Report Results, for Real!
DirectMail2.0
JULY 30, 2024
This jam-packed, hour-long session, explores these topics: Various attribution models and cutting-edge tracking techniques like unique offer codes, personalized landing pages, QR codes and more Advanced strategies such as the use of AI in mail attribution/tracking modeling, leveraging customer match, A/B testing, and matchback analysis How to integrate (..)
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