Marketing Automation Platform Marketing Plan New Markets 
Martech
MAY 23, 2023
Shift focus to long-term planning Develop the capacity to pull yourself out of the weeds and move towards more of a planner/advisor role. Dig deeper: Rethinking the marketing planning process for an agile world 2. For instance, these days, you might be asking, “How will our organization use AI? What are the implications?
Adobe Experience Cloud Blog
OCTOBER 3, 2016
However, marketing doesn’t live in isolation. Unsympathetic markets, unpredictable competitors, and changing company initiatives all conspire to disrupt even the most well-thought-out marketing plans…unless you have a disaster survival plan. Ground Yourself Against Unexpected Shocks.
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Adobe Experience Cloud Blog
OCTOBER 31, 2016
This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. It had been a busy year, with tons of planning sessions for this one campaign. For the love of marketing, we must bring this to life!
Adobe Experience Cloud Blog
JUNE 22, 2015
Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.
Adobe Experience Cloud Blog
APRIL 25, 2014
As we explore in our new ebook, Marketing With a View: How to Use Your Marketing Calendar to Land Your Goals , a calendar should do a lot more than save dates. Here are three signs that your marketing calendar is holding you back. Modern Marketing' You Have More than One Calendar.
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