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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Get the daily newsletter digital marketers rely on. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

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Top 5 Marketing Must-Haves for Asset Managers and More

Adobe Experience Cloud Blog

They had a database of around one million retail investors to call on and my job was to qualify them and get them interested. Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. The same goes for marketers in other fields.

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Why we care about mobile marketing: A guide for marketers

Martech

For example, a local hair stylist might send information to their customers about a new service they’re rolling out, appointment reminders, or a request for feedback based on a recent visit. SMS can also be used by retailers to facilitate payments. Why marketers should care about mobile marketing.

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Salary and Career: Julia Monahan gets the data to support the hunch

Martech

I also kind of already knew which direction I was headed in because I also got a major in advertising and then a minor in marketing. My first job was at a retail Internet company called EToys. The thing I liked about that one was seeing the bigger picture and that just kind of led me more and more towards marketing.

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Financial Advisors Need to Get Personal or It’ll Cost Them

Adobe Experience Cloud Blog

Today’s marketers have to be more savvy than simply sending mass emails to their databases or hiring an agency to run a digital ad across the internet. Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies.

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What is CRM and how does it support marketing?

Martech

Retail and e-commerce. While building relationships with customers is important to any enterprise, a CRM’s ability to encourage customer feedback makes it an important piece of retail marketing. To attract and retain them, marketing and sales teams should consider exploring the capabilities of a CRM.

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