Martech

NOVEMBER 13, 2024

But in the past two years, I’ve seen an explosion of AI “point solutions” in marketing: single-task tools that can create voices, generate videos or design images. For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI.

Transform

Martech

JULY 16, 2024

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. The $3,000 setup fee ensures proper implementation of advanced features.

Price

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points.

CRM

Neil Patel

JUNE 25, 2025

From Facebook groups to Discord communities , these spaces are ideal for investing in engagement, collecting user-generated content, and gathering customer feedback. Each Wrapped is tailored to the user, which means unique summaries for every subscriber. But that’s just one example of Spotify’s custom playlists.

Shoppers

Neil Patel

JULY 20, 2025

Segmentation can help you create more personalized campaigns and marketing efforts. Social listening: Incorporate AI into your social listening strategy to more quickly analyze the data, understand overall sentiment, and generate a summary of overall customer conversations.

User-Generated

Vertical Response

NOVEMBER 10, 2024

Marketing automation platforms enable businesses to manage email campaigns efficiently, enhancing lead generation and engagement. Marketing Automation Tools Affordable automation tools are now available for small and medium-sized businesses, making advanced features accessible.

B2C

Martech

FEBRUARY 17, 2025

Optimize processes for lead generation and customer acquisition. RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Email marketing tools, including Mailchimp, SendGrid and ActiveCampaign.

Customer Acquisition

Martech

OCTOBER 3, 2024

Bloomreach updated the Bloomreach Engagement marketing automation platform to include autonomous Loomi AI capabilities. Users prompt Loomi AI to build campaigns, and it returns a fully built-out workflow. Twilio has partnered with OpenAI to integrate their Realtime API into the Twilio platform.

Marketing Automation Platform

Martech

DECEMBER 20, 2024

For example, it can connect Agentforce to its ERP system to automate order fulfillment processes. It can also integrate with marketing automation platforms to trigger personalized email campaigns based on customer interactions. It also helps users check for accuracy. This helps deliver a reliable answer.

CRM

Martech

NOVEMBER 11, 2024

I am the first generative AI chatbot for marketing technology professionals. Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Three top considerations for choosing the right MPM platform: 1. Processing.

Management

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Processing.

Marketing Automation Platform

Martech

JULY 1, 2025

How to get buy-in For your sales leadership, emphasize how early involvement ensures campaigns generate qualified leads that sales can close, reducing wasted effort on both sides. Start by soliciting input from all key users of martech about their current pain points, desired functionalities and integration needs.

Thought Leadership

Litmus

DECEMBER 24, 2024

Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization. Test out AI design tools to see if they speed up your workflow, like generating variants of layouts, colors, styles, or images. Not sure where to start?

B2C

Customers.ai

NOVEMBER 18, 2024

Whether it’s syncing with Shopify data, connecting to your email marketing platform, or integrating with social media channels, seamless integration saves time and reduces headaches. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Look for apps that fit smoothly into your existing tech stack.

eCommerce

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce

Martech

MAY 13, 2025

If youre looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already comfortable with basic generative AI tools. Designed for specific use cases defined by you, the user. Consistency: Use a consistent brand voice and messaging across all of your marketing.

Product

Lusha

AUGUST 10, 2025

Companies leveraging AI and machine learning in their sales processes report an average 25% increase in revenue, with the global AI market projected to reach $244.22 The best platforms use generative AI to act as personal data analysts, instantly identifying high-value deals and predicting which opportunities are most likely to close.

CRM

Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. A sample of synthetic customer data generated by ChatGPT. Implementation trade-offs: Teams have to use centralized tools to get analysis capabilities.

Customer

Martech

MARCH 27, 2025

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. A frequently cited study by IDC and Box conducted in 2022 found 90% of the data generated by organizations is unstructured. There is so much to unpack on this single topic.

CRM

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. These platforms have been around for decades as standalone solutions.

Customer Journey

Marketing Insider Group

JANUARY 29, 2025

It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. In this article, we share what you need to know about CRM and marketing automation integration, key features, and proven implementation strategies for building lasting customer relationships.

CRM

Use Insider

NOVEMBER 13, 2024

If you’ve built any automations in another tool (including one of Adobe’s products), our team will migrate them to Insider, so you don’t have to build them from scratch. Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible.

Customer Journey

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM

Lusha

AUGUST 10, 2025

Companies leveraging AI and machine learning in their sales processes report an average 25% increase in revenue, with the global AI market projected to reach $244.22 The best platforms use generative AI to act as personal data analysts, instantly identifying high-value deals and predicting which opportunities are most likely to close.

CRM

Campaign Monitor

MAY 27, 2025

(TL;DR) Omnisend alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold Multi-channel marketing with exceptional deliverability Intuitive drag-and-drop editor with superior templates Free plan; pricing starts at $12/month 4.7/5 5 (60+ reviews) What’s “wrong” with Omnisend?

eCommerce

Martech

APRIL 21, 2025

Adding tests for incrementality wouldnt just unlock dramatic ROI gains for users of these tools it would also spare us marketers the cringe-inducing task of shading campaigns that were poorly designed, poorly executed and falsely celebrated. Attribution sucks Attribution is the typical way martech measures performance.

Marketing Automation Platform

MarketingOps

APRIL 3, 2025

Field calculations to generate key metrics or scores. In that case, you can use automation tools like Complete Leads to automatically flag the error, prompt users to correct it or block the entry until it meets your required standards. This prevents users from saving a record if the phone number field isnt properly filled out.

CRM

Lusha

NOVEMBER 18, 2024

This leads to better results, which generates more data, and so on. Marketing Automation Platforms : Tools like Marketo or Pardot automate marketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity.

CRM

Campaign Monitor

MAY 30, 2025

Many users online have shared concerns about SendGrid’s interface and occasional deliverability challenges. We’ve tested 16 alternatives that might be a better fit with user-friendly interfaces, improved deliverability, and responsive customer support. “ Campaign Monitor is the best.

eCommerce

Use Insider

JANUARY 9, 2025

Since Adobe offers a ton of products, well be focusing on the differences between Braze and Adobes tools that are its most direct competitors, including: Adobe Target, which is an A/B testing, personalization, and automation solution. Email marketing campaigns. Picniq used Insider to achieve a 5x ROI on their WhatsApp marketing spend.

Customer Journey

Martech

SEPTEMBER 12, 2024

With a large user base, app hosting capabilities and integrations with many of the 14,000 other tools, the company is the first sharpshooter to ride into town and claim the role of sheriff. Marketing automation platforms are an obvious place to look for a market dominator. Marketers also need to be flexible.

Marketing Automation Platform

Campaign Monitor

MAY 30, 2025

5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing hub with website builder Free; $13/month paid 4.4/5 5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Campaign Monitor

MAY 30, 2025

While ActiveCampaign offers powerful automation capabilities, many online reviews suggest that users struggle with the platform’s complex interface, escalating costs, and limited features. 5 (5000+ reviews) Brevo Budget-conscious businesses Generous free plan with unlimited contacts Free plan, $9/month 4.5/5

eCommerce

Campaign Monitor

MAY 30, 2025

According to reviews online, Constant Contact users often struggle with its complex interface and limited automation features. We’ve tested 16 alternatives that offer better value, more intuitive designs, and powerful automation capabilities to help your email marketing truly shine. (TL;DR)

CRM