Martech
OCTOBER 24, 2024
Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). AI video creation. Automated video production tools enable businesses to scale video marketing without large teams.
Adobe Experience Cloud Blog
JUNE 29, 2015
Not only can video help you generate leads directly with the help of email gates, pop-out CTA, and in-video forms, it can also be used to measure buyer interest and tailor content journeys accordingly. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads.
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Adobe Experience Cloud Blog
FEBRUARY 25, 2020
Want to better understand why it’s important for video to be part of your lead scoring model and qualification process? Get the overview with this short explainer video. Scoring Leads Based on Video Consumption. This will allow you to continue to iterate on these campaigns as your company and video strategy evolves.
Adobe Experience Cloud Blog
NOVEMBER 20, 2014
Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.
Martech
FEBRUARY 23, 2022
Now, there are a lot of tools that marketers use to create marketing in all of these different places. For example, marketers can use an online service to create marketing emails, and another service to create YouTube videos. Gloves off for the marketing professional. What the expert needs to know.
Hubspot Marketing
DECEMBER 10, 2019
If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Data is not only used for targeting marketing campaigns, but also for improving the customer experience.
Marketing Insider Group
MAY 27, 2020
Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. SEM (search engine marketing) and PPC (pay per click). Email marketing. Social media marketing. Video marketing. Source: [link].
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