Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Reactivation campaigns.

User-Generated 130

User-Generated Email Marketing B2C Marketing 130

Martech

MARCH 6, 2024

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market. Compare 11 top marketing automation platforms appeared first on MarTech.

Marketing Automation Platform 108

Marketing Automation Platform Marketing Marketers Analytics 108

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Platform 125

Marketing Automation Platform Customer Journey Marketing Marketers 125

Martech

OCTOBER 17, 2023

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.

Marketing Automation Platform 120

Marketing Automation Platform Marketing Marketers Analytics 120

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

eCommerce 134

eCommerce Law Shipping Email Marketing 134

Martech

NOVEMBER 14, 2023

Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. But are marketers going about this the right way?

Marketing Automation Platform 122

Marketing Automation Platform Marketing Marketers Customer Journey 122

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Here’s how it might change. Get MarTech!

Outbound Marketing 117

Outbound Marketing Transform Customer Journey Marketing 117

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually. “I

Marketing 115

Marketing Marketers Customer Place 115

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Marketing Strategy 105

Marketing Strategy Manufacturing PR Marketing 105

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. More teamwork will be needed to deploy genAI technology to automate the production of related content series.

Marketing Automation Platform 120

Marketing Automation Platform Analytics Marketing Marketers 120

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Platform 115

Marketing Automation Platform Marketing Marketers Customer loyalty 115

Martech

SEPTEMBER 19, 2023

Marketing automation leaders are faced with a big challenge: How to add new technologies that provide fresh ways of executing campaigns and engaging customers while maintaining the quality of older approaches. Here are three areas where marketing automation can help with this.

Marketing Automation Platform 121

Marketing Automation Platform Marketing Marketers Traditional Marketing 121

Martech

APRIL 25, 2023

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication.

Marketing Automation Platform 111

Marketing Automation Platform Marketing Marketers Digital Marketing 111

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion in 2021. million by 2030.

Food 124

Food Marketing Marketers CRM 124

Martech

SEPTEMBER 26, 2023

Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations? Let’s dive in. Quick replies?

Marketing 117

Marketing Marketers Energy Analytics 117

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Purchase frequency.

Email Marketing 115

Email Marketing eCommerce Marketing Marketers 115

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing Automation Platform 136

Marketing Automation Platform Marketing Marketers User-Generated 136

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

Marketing Automation Platform 130

Marketing Automation Platform CRM Marketing Marketers 130

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing Automation Platform 119

Marketing Automation Platform CRM Marketing Marketers 119

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

CRM 110

CRM Marketing Marketers Customer Journey 110

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing.

Real Estate 102

Real Estate CRM Inbound Marketing Marketing 102

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

CRM 122

CRM Transform User-Generated Marketing 122

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Don’t let the automated part fool you, though.

Email Marketing 145

Email Marketing Marketing Marketers Communications 145

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. The personalization imperative.

Marketing Automation Platform 101

Marketing Automation Platform Marketing Marketers Communications 101

Zumvu

AUGUST 8, 2023

Artificial Intelligence and automation in digital marketing are like witnessing the magic of technology and creativity. As per the data, a whopping $94 billion was invested in AI-powered marketing automation in 2021.

Digital Marketing 98

Digital Marketing Marketing Marketers 98

yorCMO

FEBRUARY 6, 2024

Automation can dramatically enhance marketing efficiency, personalize customer experiences, and provide valuable insights into consumer behavior. The post Leveraging Technology: The Role of Automation in Marketing appeared first on yorCMO. Discover some of the benefits and how to get started.

Marketing 65

Marketing Marketers Customer 65

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.

Personalized Marketing 98

Personalized Marketing Customer Journey Marketing Marketers 98

Hubspot Marketing

AUGUST 26, 2022

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Marketing Automation Best Practices.

CRM 87

CRM Marketing Marketers Shipping 87

Scoop.it!

MAY 11, 2023

Automation is a very popular buzzword in almost every industry and sector nowadays, but that doesn’t mean that it’s not an important element of business success. Because it is, and depending on the processes you’re trying to automate, it can generate significant financial savings while improving performance. Here’s what you need to do.

Content Marketing 81

Content Marketing Marketing Marketers Analytics 81

Martech

OCTOBER 30, 2023

Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data. The post Become a data champion by mastering marketing analytics automation appeared first on MarTech. Click here to view more MarTech webinars.

Analytics 102

Analytics Marketing Marketers Whitepaper 102