Bannerflow

MARCH 11, 2021

In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Key skills needed for marketing.

Transform 98

Transform Marketing Marketers Advertising 98

Bannerflow

AUGUST 2, 2019

Bannerflow data shows ads that those who apply the latest in rich media and personalisation technology have far higher engagement and click-through-rate (CTR) than those without. higher click-through-rate when they use in-banner video. higher click-through-rate when they use in-banner video. Here were the results: 1.

Advertising 53

Advertising Advertisers Food Industry Insights 53

Bannerflow

MAY 27, 2019

The future of display advertising is efficient, creative, and personalised. These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. Video is exploding, and dynamic creative technologies are becoming more available too.

Advertising 65

Advertising Advertisers User-Generated Digital Marketing 65

Bannerflow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. . But marketing to businesses differs from consumers. Market with multimedia.

Advertising 52

Advertising Advertisers Transform Thought Leadership 52

Bannerflow

JANUARY 12, 2023

You may have heard the term ‘programmatic advertising’ being used by digital marketers, but what does it actually mean? But as we shift towards a cookie-less world, will the power of programmatic advertising ‘crumble’? This blog will explore the most relevant programmatic channels and ways to future-proof your current strategy.

Non-Profit 52

Non-Profit Transform Advertising Advertisers 52

Bannerflow

NOVEMBER 22, 2022

Dynamic remarketing is a powerful way of enabling greater precision and efficiency within your advertising campaigns. It helps you re-engage users on a personalised level, based on their past online interaction with your brand. Remarketing targets existing audiences with general ads relating to your website. Past buyers.

Finance 52

Finance Transform User-Generated Advertising 52

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Exposure Ninja

NOVEMBER 3, 2023

We marketers all have the goal of generating leads for the business we work for. This blog from Fiddle Leaf Fig appears high in the search results. Is your digital marketing underperforming ? More importantly, we need high-quality leads that are likely to convert. Let’s make 2024 your best year for leads and sales ever.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. Aware they need your service but haven’t chosen you (yet) This first section will be about marketing to those unaware consumers. This section will explore the marketing techniques you can use to connect with these people.

Law 98

Law Price Finance Marketing 98

Bannerflow

NOVEMBER 15, 2018

Add data feeds, video, and programmatic capabilities to the mix, and digital out-of-home is an unbeatable offering. Here’s what we think will be shaping digital out-of-home advertising over the next 12 months and beyond: The potential of mobile location marketing. Imagine if you could use data to personalise more OOH units?

Advertising 108

Advertising Advertisers Real Estate Analytics 108

Bannerflow

AUGUST 27, 2019

In this blog, we suggest 5 important tips an e-commerce brand should consider when producing a display campaign. Use high-quality in-banner video. Stay relevant with moment marketing. That is why HTML5 rich media advertising presents an attractive option to e-commerce marketers. Use high-quality in-banner video.

Advertising 40

Advertising Advertisers CMO User-Generated 40

Bannerflow

NOVEMBER 11, 2019

In our opinion, it’s probably the best ad creator on the market. That’s why Creative Studio is as important for marketers, as it is for designers.”. That’s why Creative Studio is as important for marketers, as it is for designers.”. Ad tech is constantly evolving but quite often the creative part is left behind. Why is that?

User-Generated 45

User-Generated Advertising Advertisers Management 45

Bannerflow

DECEMBER 10, 2019

Interestingly, nearly half of marketers in the US and one third in the UK already describe it as their favourite targeting format. Advertisers have to enhance the ad experience with more personalised and relevant ad creatives. Contextual targeting is back on the agenda of brands and digital advertisers. It didn’t). Anti ad fatigue.

Advertising 72

Advertising Advertisers Place Branding 72

Exposure Ninja

AUGUST 18, 2022

“Email marketing is dead! On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. Email marketing is a fantastic tool for any business, and email automation takes it to a whole new level. Why you need email marketing.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Bannerflow

DECEMBER 4, 2018

Agile marketing and in-house display advertising are a perfect match. Put simply, the same technologies enabling in-house display are revolutionising marketing. The most obvious of which is agile marketing. Because agile marketing helps them to provide timely, personalised experiences that attract customers at scale.

Advertising 53

Advertising Advertisers Transform Marketing 53

Econsultancy

MARCH 4, 2022

You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Bannerflow

FEBRUARY 26, 2020

And why does every marketing team need one? In this blog we focus on the different benefits and values that a creative management platform can provide a marketing team, including: Increasing efficiency within production. Personalising at scale, via dynamic creative optimisation (DCO). Making workflows more collaborative.

Management 98

Management Advertising Advertisers Transform 98

Bannerflow

DECEMBER 10, 2018

In this blog we identify seven barriers as to why travel advertisers struggle to produce exceptional travel advertising. For global travel brands, being able to produce campaigns for different markets is essential for connecting to audiences. Solution: How Mastercard connected with viewers, across markets.

Advertising 60

Advertising Advertisers Price Branding 60

Bannerflow

NOVEMBER 2, 2018

For some, dynamic creative optimisation offers the only way to do true personalised messaging at scale. According to EasyJet CMO Lis Blair : “ the future of marketing is being able to balance creativity and data ”. Personalised advertising that converts. It’s all about using data to personalise advertising.

Advertising 65

Advertising Advertisers CMO Management 65

Bannerflow

MAY 10, 2019

Producing display advertising that is data-driven is essential for today’s marketer. In this article, we detail five ways marketers can be both creative and data-driven, including: Using heatmaps to aid the design process. Yet, some marketers are failing to realise the potential of this data (as well as other sources of data).

Advertising 51

Advertising Advertisers Transform Management 51

Bannerflow

APRIL 19, 2022

As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Let’s look more closely at the importance of advancing your digital marketing strategies and the core areas of digital marketing to consider for business growth. . Content marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Bannerflow

NOVEMBER 19, 2020

In this blog we will explore the following topics to assist you: Publishing via Google: the current state of play. Exporting (HTML5, image, animated GIFs and video) to GDN. Introducing Display & Video 360 (DV360). Selecting the best option for your marketing team. Export (HTML5, image, animated GIF and video).

Advertising 98

Advertising Advertisers Customer Journey CRM 98

Bannerflow

FEBRUARY 12, 2019

Creative management platforms (CMPs) are revolutionising the way travel marketers are doing business. In this article, we outline the 13 features and tools of premium CMPs that enable travel marketers to create truly exceptional ads, with ease. Put simply, they engineer a new, more effective way of working. A versatile ad builder.

Management 45

Management Branding Advertising Advertisers 45

Bannerflow

NOVEMBER 16, 2018

Now, it seems planning for festive campaigns begins December 26th and the marketing soon after. It certainly sounds more enticing than a wet London winter… Better yet, go further and personalise your creative and offers dependent upon location, browsing history, or demographic data. Take this advert by Best Buy. The Cosmopolitan.

Advertising 45

Advertising Advertisers eCommerce Affiliate Marketing 45

Bannerflow

NOVEMBER 16, 2018

Now, it seems planning for festive campaigns begins December 26th and the marketing soon thereafter. Video is an incredibly effective tool no matter what the channel. Video is an incredibly effective tool no matter what the channel. We see our video banners performing 3 to 6 times better than those without. ‘We

Advertising 40

Advertising Advertisers eCommerce Affiliate Marketing 40

Bannerflow

DECEMBER 5, 2019

DCO ad tech offers the unique ability to personalise creative advertising at scale, with the right message, at the right time. It provides marketing teams with the ability to be relevant to every audience segment, with unique messages. It is the hyper-personalisation of onsite messaging – at scale. How does onsite DCO work?

Advertising 72

Advertising Advertisers Retail Management 72