From guesswork to growth: How to build a customer-centric marketing strategy
Martech
DECEMBER 16, 2024
We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. Also, the user base and revenue skyrocketed by 3,900%.
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