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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. Also, the user base and revenue skyrocketed by 3,900%.

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Why high-consideration industries need AI optimization

Martech

Brands face challenges connecting with their consumers as the digital landscape fragments, a situation exacerbated by AI evolution and user adoption. When AI gets it wrong or generates brand-damaging narratives, building trust, validation, proof and assurance becomes a harder challenge. AI optimization.

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How to market your brand to budget-conscious prospects

Hubspot Marketing

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin? Consider structuring the trial so that users can fully customize or personalize their experience. Frame effort as value.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Social marketing and performance marketing collide. It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. The post has generated over 87,000 reactions on LinkedIn.

Gen Z 145
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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

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What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Moz

This tells us that the majority of websites have now caught up with what the top-performing websites were doing five years ago. So, what are the top performing websites doing differently now? These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years.

Retail 69
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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. At the current pace of growth, CTV ad spend is expected to grow to 43.59 billion U.S.