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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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Is Social Media Marketing A Rewarding Profession in 2022?

OnPassive Marketing

The use of social media marketing is expected to continue to grow in the coming years. With the advent of new technologies, companies can reach even more people with their message. What Are The Requirements For Social Media Marketing? What Are The Benefits Of Social Media Marketing?

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. For example, you could promote one video multiple times using different clips. It’s still a top platform for debating current events and breaking news and driving discussions.

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Content Marketing and Thought Leadership’s Role in Marketing Transformation

Marketing Insider Group

Simply put, it’s the pursuit of scale, efficiency, and innovation using data and technology to spur profits and growth. Marketing transformation is typically focused on using software to automate and enable streamlined processes. Adoption of new technologies is often the easy part. What’s Driving Marketing Transformation.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

As a VP of marketing: The most ideal way to start sales enablement is top-down. As a VP of marketing, you have the authority and power to initiate collaboration with the VP of sales. Obviously, you have your marketing plan and initiatives for the year, as does the sales team. Co-marketing or Partner Marketing.

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First, second and third-party data: what are the advantages of a data strategy

Rock Content

Thus, when conducting a study to develop a marketing plan, for example, an organization can generate its own data, obtain market reports from partner companies, or consult specialized agencies that make this type of data available on open platforms. Source: eMarketer. What is the scenario of this strategy in the world?

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How Your Audience Could Shift in Web 3 [Executive Insights + Podcast Episode]

Hubspot Marketing

Customer Feedback Research: If your product development team prefers to look at more quantitative data, consider running a survey about your product and returning that feedback to marketing, sales, service, and product teams. And while a new iteration of the internet is coming, evolutions take years or even decades before a new era is clear.