Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 106

CMO Gen Z Thought Leadership Entertainment 106

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Mobile should be an integrated part of your marketing plan, and fully supported by your marketing automation solution. . Measure long-term performance. Marketers are addicted to short-term metrics. Weekly, monthly, and quarterly goals keep us all on our toes. Share Your 2020 Resolutions!

Transform 174

Transform CRM B2C CMO 174

Martech

JUNE 30, 2023

The foundation involves gathering and acting on insights from business intelligence, consumer trends and past marketing campaign results. These insights can be applied to various aspects, like creative briefs, new business initiatives, strategic marketing plans and content strategies. Customer insights are particularly crucial.

Thought Leadership 113

Thought Leadership Analytics Market Research User-Generated 113

Hubspot Marketing

MARCH 19, 2024

And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Want to leverage influencer marketing but don't know where to start? Bolster your SEO with thought leadership.

Thought Leadership 105

Thought Leadership B2C Marketing Marketers 105

Hubspot Marketing

DECEMBER 13, 2023

However, we also love their thought leadership on generative AI, especially their pillars of disclosing, verifying, and informing so everyone can be successful. What we like : In marketing, so many focus on the numbers (which is important), but we like Hive’s focus on helping organizations become more human.

Inbound Marketing 105

Inbound Marketing PR Manufacturing Marketing 105

DIY Marketers

OCTOBER 20, 2022

Marketing threats are a constant disruption to your best marketing plans. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. These days technology and laws can change overnight and force you to go back to the drawing board.

Marketing 108

Marketing Marketers CRM Law 108

Search Engine Land

NOVEMBER 17, 2022

A social media marketing plan is like an amalgamation of those two classic marketing principles that have been around since the golden days of advertising. Social media marketing is an interactive, online water cooler operating 24/7 across every single time zone on the planet.

Social Media Marketing 92

Social Media Marketing User-Generated Marketing Marketers 92