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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing?

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What is Performance Marketing?

The Next CMO

Performance Marketing is a form of marketing that brings measurable results, only paying when a specific result occurs.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. What Is Performance Video? Like other performance marketing categories, performance video pairs traditional growth tactics with modern analytics.

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Marketing Planning Software: The Best Options on The Market

Rock Content

On the other hand, you can look for robust marketing planning software , which offers assistance with automation and integration. Those applications are the most modern and powerful alternatives on the market. This way, you will be able to achieve the best results with your Digital Marketing plan.

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Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Hubspot Marketing

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Reflect on last year's performance. Let's dive in.

eCommerce 111
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AI-powered martech releases and news: March 28

Martech

Media Shower is a platform offering an end-to-end solution for creating high-performing marketing materials. It contains several dozen AI assistants that help marketers draft a wide array of marketing materials, from blog posts to marketing plans and beyond.

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B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]

Hubspot Marketing

As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022. B2C marketers are having better luck – 51% report high ROI, 12% more than B2B marketers. 12% of B2B marketers say this strategy has resulted in the biggest ROI, compared to only 7% of B2C marketers.

B2C 115