Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements.

Gen Z 113

Gen Z Shoppers Retail Price 113

Social Media Examiner

MAY 15, 2023

Wondering how other marketers are using social media? Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 15th annual Social Media Marketing Report. How Are Marketers Using Social Media?

Social Media Marketing 95

Social Media Marketing Marketing Marketers Marketing Plan 95

Influence & Co

FEBRUARY 21, 2024

In the realm of business, think of your marketing analytics reporting as a detailed map that guides you through the complexities of your company’s operations. These reports provide a comprehensive overview of the activities within your business, each segment crucial for its overall health and progress.

Analytics 72

Analytics Key Performance Indicator Health Marketing 72

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 106

Transform Digital Marketing Content Marketing Marketing 106

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Get MarTech! In your inbox.

Marketing 106

Marketing Marketers Influencer Marketing Email Marketing 106

Search Engine Land

JULY 25, 2023

This comprehensive report includes an analysis of more than 82,000 searches, revealing: Industry and subindustry organic traffic benchmarks. Visit Digital Marketing Depot to download the 2023 SEO Industry Benchmark reports from Conductor. The post SEO industry benchmark report appeared first on Search Engine Land.

Digital Marketing 91

Digital Marketing SEO Marketing Marketers 91

Search Engine Land

NOVEMBER 8, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Transform 101

Transform Digital Marketing Content Marketing Marketing 101

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Lynton Web

JANUARY 5, 2023

At some point in their careers, every marketer has heard this. It involves a series of actions your lead takes as they travel along your buyer journey — and understanding which of your marketing efforts are the most successful in this journey is key to reaching conversion goals. What is Marketing Attribution?

Marketing 98

Marketing Marketers User-Generated Digital Marketing 98

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. SEO can not be considered a single tactic or action.

Marketing Plan 99

Marketing Plan SEO Gen Z User-Generated 99

Rock Content

MAY 11, 2023

A content marketing report is a bit like a report card from a school. If you are wondering how to report on content marketing results, let us help. How to Write a Content Marketing Report? You could take several different approaches to creating this report. What information do they provide?

Content Marketing 83

Content Marketing Key Performance Indicator B2C Marketing 83

Search Engine Land

JULY 18, 2023

You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. I had the pleasure of seeing SearchLab’s Greg Gifford present on “Freddy Krueger’s Guide to Scary Good Reporting” recently. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients.

Search Marketers 84

Search Marketers Key Performance Indicator User-Generated Marketing 84

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

The Next CMO

MARCH 14, 2023

Marketers should be very familiar with reporting. It's an essential part of your role and duties to show the performance of your marketing efforts. There are many approaches to marketing reporting, which can vary depending on the organization.

Marketing 52

Marketing Marketers CMO 52

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad. Get MarTech! In your inbox.

Transform 109

Transform CRM Marketing Marketers 109

Martech

APRIL 11, 2022

28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The last thing your clients want to do is chase down reporting across multiple tools and channels and try and make sense of it themselves.

Marketing 86

Marketing Marketers Customer Journey Place 86

Orbit Media Studios

JULY 13, 2022

We prefer to get our marketing on our own terms. These are really the three types of marketing: content marketing, advertising and spam. Here we’ll measure the size of the spam problem for each channel, then we’ll ask for input from top marketing experts: what should the legitimate marketer do? We love advice.

Telemarketing 133

Telemarketing Law Non-Profit Marketing 133

Traackr

MARCH 21, 2024

Luxury marketing report from Traackr and Luxurynsight finds professional athletes are winning the hearts and minds of consumers in the lead-up to the Olympics

Branding 52

Branding Marketing Marketers 52

Rock Content

MAY 25, 2023

But with that in mind, how can marketers apply their knowledge and understand how to prioritize their strategies to outperform their goals this year? So that’s why today I am excited to share the five major marketing trends for 2023 that hold the promise of delivering outstanding return on investment (ROI) for your brand or business.

Market Trends 93

Market Trends Marketing Marketers User-Generated 93

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations. Venture funding.

Email Marketing 105

Email Marketing Finance Marketing Marketers 105

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

Email Marketing 104

Email Marketing Marketing Marketers Digital Marketing 104

Rock Content

MAY 17, 2023

The marketing world has been evolving pretty fast. Keeping up with the trends is a must if you are willing to be a successful marketer. In order to provide richer valuable information regarding the recent marketing trends, Hubspot partnered up with Rock Content , Litmus and Wistia to develop The State of Marketing Report 2023.

Marketing 83

Marketing Marketers eBook Education 83

Power Digital Marketing

JANUARY 19, 2023

According to Nielsen’s 2022 Annual Marketing Report, only 26% of marketers have full confidence in the audience data they’ve collected. 2 So, even though 72% of marketers believe they have access to high-quality first-party data, they’re not capitalizing on this treasure trove of marketing stats and sentiments.

Logistics 52

Logistics Marketing Marketers Analytics 52

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Email marketing software decreased to 68% from 75% the previous year. Dig deeper: How to measure content marketing ROI and ROE.

Content Marketing 96

Content Marketing Thought Leadership Marketing Marketers 96

Search Engine Land

NOVEMBER 3, 2022

For this report, DISQO surveyed 39,452 adult consumers in the United States with the goal of better understanding TikTok usage and consumer attitudes, particularly about brand advertising on the social media platform, including: How does TikTok usage vary across demographic cohorts? Insights into the TikTok audienc e from DISQO.

Digital Marketing 92

Digital Marketing Entertainment Marketing Marketers 92

Content Marketing Institute

DECEMBER 21, 2020

Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle. But you can break it if you stop making these six mistakes in reporting to your executive team.

Content Marketing 138

Content Marketing Marketing Marketers Marketing Strategy 138

Hubspot Marketing

APRIL 26, 2022

And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy. To help marketers and business professionals like you, let’s take a deep dive into Instagram’s shopping tools to find out: Which Instagram Shopping Tools Perform Best?

Marketing 120

Marketing Marketers Marketing Plan Product 120

Search Engine Journal

MARCH 8, 2022

1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To Content Marketing In 2022 [Report Recap] appeared first on Search Engine Journal.

Content Marketing 124

Content Marketing Marketing Marketers 124

Search Engine Journal

FEBRUARY 2, 2023

The post Google’s Q4 Report: The Challenges & Opportunities For Marketers appeared first on Search Engine Journal. Google's parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI.

Marketing 81

Marketing Marketers Analytics 81

Hubspot Marketing

APRIL 19, 2022

While these shifts align with the trends we saw in our Social Media Trends survey , we decided to dive even deeper by asking another 580 Instagram marketers about how they'll approach marketing on this changing platform in 2022. Top Instagram Marketing Survey Findings. Instagram Marketing Benchmarks.

Market Trends 107

Market Trends Marketing Marketers Affiliate Marketing 107