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Did Companies See Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out

Hubspot Marketing

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Trouble seeing this graph?

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Mastering content quality: The ultimate guide

Search Engine Land

35 questions to ask before publishing. Google has attempted to define quality so that there is some framework for content creators. But Google has also said to stop relying so much on Google’s framework for quality and start exploring how to create something unique that connects with your audience. Master persuasive writing. Master grammar.

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Just In: The State of Content Marketing in 2014

Adobe Experience Cloud Blog

Author: Maggie Jones This week, our friends at Content Marketing Institute paired with the amazing MarketingProfs released their 4 th annual report on all things content marketing: B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America. Most versus Least Effective Content Marketing.

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Dataviz: A Critical Skill for Modern Marketers

Content Marketing Institute

The subject area is massive and at times overwhelming, but data visualization (sometimes called “dataviz”) is among the most critical skills for marketers to understand at least at the basic level, if not to study in more depth. Let’s walk through the what, how, and why of data visualization for marketing. What’s data visualization?

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