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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

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Guardrails and governance: How to protect your brand while using AI

Martech

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

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Top Trends in the Future of Email Marketing AI for 2025

Vertical Response

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

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AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand

Duct Tape Marketing

AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand written by John Jantsch read more at Duct Tape Marketing Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney , a veteran digital marketer and publisher of the AI Marketing Ethics Digest.

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Is Your Website AI-Friendly? The 8-Point Checklist for Keeping AI Visitors Happy

Orbit Media Studios

Its time to ask these questions and review our marketing platforms from this perspective. Today, using our best research and input from AI marketing experts, well share a checklist for website AI-readiness. It has to if AI hopes to take market share from Google. Of course, marketers have adapted to generative AI.

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5 Marketing Ethics to Follow on Social Media

Neil Patel

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. 5 Marketing Ethics to Follow for Paid Campaigns.

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Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples)

CopyBlogger

During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never. The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger. Continue Reading.