Adobe Experience Cloud Blog
SEPTEMBER 10, 2014
If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Well done – that’s definitely the hard part! Big vs Small. Compatibility.
Hubspot Marketing
APRIL 5, 2023
Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.
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Adobe Experience Cloud Blog
AUGUST 27, 2008
After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase.
Adobe Experience Cloud Blog
JANUARY 9, 2018
Commonly, when you reach out to set up an interview, the customer might rush to loop in a marketing, brand, or PR spokesperson to speak with you. Diversifying your case study collection can help your sales team as they work their way into new markets. It makes sense. I’d love to hear about your process in the comments.
Adobe Experience Cloud Blog
AUGUST 10, 2016
In the past, influencer marketing was typically owned by your PR team, who tracked and cultivated relationships with key players in your industry and market, but social media has changed the name of the game. Social media offers marketers more than a way to reinforce your brand.
Hubspot Marketing
DECEMBER 13, 2023
As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.
Adobe Experience Cloud Blog
OCTOBER 3, 2016
To prevent recurring demand droughts, you need to systematize marketing innovation. New marketing ideas, both big and small, should be sourced, brainstormed, prioritized, tested, measured, and assessed on a regular basis. But this shift must not be at the expense of new idea innovation.
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