New Markets Traditional Marketing Transform 
Martech
AUGUST 6, 2025
In this episode of Playbook Broken, Ed See, chief growth officer at Zeta Global, joins us to explore the evolving landscape of marketing in the age of AI. The conversation touches on the seamless integration of sales and marketing, the role of AI agents and the persistent challenge of managing waste in marketing efforts.
Martech
MAY 5, 2025
The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. Positionless Marketers act, while traditional marketers often watch.
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Exposure Ninja
MAY 2, 2025
Marketing That Drives Measurable, Scalable Growth Digital marketing gives you what traditional marketing can’t: data that you can act upon. With digital marketing, you can track every click, every conversion, and every pound spent.
Duct Tape Marketing
MAY 7, 2025
In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Keith has helped launch over six companies and raised more than $34 million in product funding.
Digital Marketer
DECEMBER 19, 2022
Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels.
Martech
JANUARY 28, 2022
While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Traditional marketing relied on assumption-based strategies to figure out what customers wanted. Internalization was a major piece of Reckitt’s marketing ops transformation.
Martech
JANUARY 16, 2024
Traditional marketing tactics? Dig deeper: How to boost marketing engagement with behavioral science triggers The science of storytelling Why do stories wield such power in marketing? Compelling stories ignite our brains with dopamine, oxytocin and endorphin, transforming listeners into engaged participants.
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