Marketing Pro Pulse

How to uncover hidden gems in your paid search accounts

Search Engine Land

MAY 6, 2024

A PPC professional’s job goes beyond just launching paid search campaigns. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered. This guide will walk through some key reports, tools and analyses that can yield impactful insights for optimizing your paid search efforts.

Analytics

Analytics Advertising Advertisers Place

Craft winning paid search ads in 2024: 4 best practices

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. From standard text ads to responsive search ads Initially, search ads were basic text.

User-Generated

User-Generated Transform Advertising Advertisers

6 ways to use AI for paid search account restructuring

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Some paid search specialists are no longer content with the status quo. Grouping keywords by theme ensures your ads resonate with user search terms.

User-Generated

User-Generated Advertising Advertisers Management

Top 5 paid search B2B lead gen strategies for 2024

Search Engine Land

APRIL 29, 2024

B2B lead generation through paid search is constantly evolving. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Get the daily newsletter search marketers rely on. Today’s effective PPC strategies differ from previous years. Leveraging account-based marketing to target high-intent audiences.

eBook

eBook Whitepaper Copywriting Education

Paid search for lead gen: Tips for new accounts with limited budgets

Search Engine Land

DECEMBER 12, 2023

One fundamental part is developing a well-rounded paid search strategy that matches your strengths and works within the PPC platform’s limitations. Search Search is a fundamental Google Ads campaign type that most people are familiar with. Most accounts start and stick with modest budgets.

Non-Profit

Non-Profit eCommerce CRM User-Generated

How to use always-on marketing in paid search

Search Engine Land

JULY 26, 2023

Here’s what you need to know about always-on marketing and how to apply it in your search marketing campaigns. This approach moves well beyond traditional paid search campaigns that are conversion focused with target cost-per-conversions or conversion volume goals. Get the daily newsletter search marketers rely on.

Whitepaper

Whitepaper Finance User-Generated Marketing

Trends in paid search to watch in 2024 by Cynthia Ramsaran

Search Engine Land

SEPTEMBER 25, 2023

Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI. So, what is 2024 shaping up to be, and what top trends in paid search advertising are expected to gain traction? Click here to view more Search Engine Land webinars.

New Technology

New Technology Digital Marketing Advertising Advertisers

10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

Search Engine Journal

JULY 27, 2021

It's important to regularly revisit your paid search strategy to improve campaign performance. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal. Take these 10 best practices into account.

How paid placements will evolve alongside AI-powered search

Search Engine Land

MARCH 31, 2023

Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. ” In other words, there’s a new UI on the horizon for search.

User-Generated

User-Generated Advertising Advertisers SEO

Quality score in paid search: Vanity or valuable?

Search Engine Land

APRIL 5, 2023

Two words that strike fear in the hearts of paid search professionals everywhere. Ad relevance: How closely your ad matches the intent behind a user’s search. Some paid search pros posit that quality score is significant as a metric. They’ve been mentors of mine in the search industry.

B2C

B2C Advertising Advertisers Energy

20% of CMOs to invest less in paid search, SEO this year

Search Engine Land

MAY 22, 2023

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. ICYMI: Paid search spend is forecast to hit $110 billion in the U.S.

SEO

SEO CMO Advertising Advertisers

Here’s What a Comprehensive Paid Search Program Looks Like via @sejournal, @GrpTwentySeven

Search Engine Journal

AUGUST 12, 2021

Discover the main components of a comprehensive paid search program and decide which elements you should include in yours. The post Here’s What a Comprehensive Paid Search Program Looks Like appeared first on Search Engine Journal.

The interplay between organic and paid Google search by Digital Marketing Depot

Search Engine Land

MAY 11, 2023

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. Pursuing both SEO and PPC can maximize visibility in search results, making the playing field a little more even.

Whitepaper

Whitepaper Digital Marketing SEO Marketing

Webinar: Your ultimate paid search evaluation checklist by Cynthia Ramsaran

Search Engine Land

JANUARY 24, 2023

If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this ultimate paid search agency evaluation checklist. Join us to learn how to effectively evaluate your paid search agency or improve your in-house strategy.

Whitepaper

U.S. paid search spend forecast to hit $110 billion in 2023

Search Engine Land

MAY 18, 2023

Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. Paid search represents 41.8% Within search, retail media networks (RMNs) are a rising star, with 18.7% growth in retail media search. growth in retail media search.

Retail

Retail Advertising Advertisers

How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM

Search Engine Journal

AUGUST 17, 2022

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Promotion

Promotion Advertising Advertisers

Competitor Paid Search Analysis: Why Is It So Important? via @sejournal, @SimilarWeb

Search Engine Journal

OCTOBER 18, 2021

Need to gain insight into the budgets, keywords, and product ads driving your competitors' paid search campaigns? The post Competitor Paid Search Analysis: Why Is It So Important? appeared first on Search Engine Journal. Learn a tactical approach here.

Product

Personalized Advertising and How to Use it in Paid Search

Neil Patel

DECEMBER 31, 2021

Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. If used well, personalized advertising can also help you improve your organic search results.

Advertising

Advertising Advertisers User-Generated Customer

How to be a competitive paid search marketer in 2022

Search Engine Land

MARCH 2, 2022

The paid search landscape is more competitive than ever. Please visit Search Engine Land for the full article. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.

Search Marketers

Search Marketers Marketing Marketers

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy via @sejournal, @digital_future

Search Engine Journal

AUGUST 21, 2022

Harness natural and paid search most synergistically with these six steps. The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search Engine Journal.

SEO

Webinar: Paid search tactics for brand dominance in 2023 by Cynthia Ramsaran

Search Engine Land

JANUARY 3, 2023

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked.

Branding

Branding Whitepaper Product

Search Engine Journal Is Hiring A Paid Media Editor via @sejournal, @MrDannyGoodwin

Search Engine Journal

NOVEMBER 2, 2021

Would you like to be Search Engine Journal's Paid Media Editor? The post Search Engine Journal Is Hiring A Paid Media Editor appeared first on Search Engine Journal. Do you love PPC? Here's who we're looking for and how you can apply.

10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

Search Engine Journal

JULY 27, 2021

It's important to regularly revisit your paid search strategy to improve campaign performance. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal. Take these 10 best practices into account.

8 ways to maximize brand awareness through paid and organic search by Digital Marketing Depot

Search Engine Land

APRIL 18, 2023

begin product searches online, with a majority turning to Google to find the answers they need. The majority of consumers say they trust websites more that appear at the top of the search engine results pages (SERPs). Visit Digital Marketing Depot to download 8 Ways to Maximize Brand Awareness Through Paid and Organic Search.

Digital Marketing

Digital Marketing Branding Shoppers Marketing

How To Make Paid Search Work For B2B Marketing via @sejournal, @timothyjjensen

Search Engine Journal

MARCH 28, 2022

The post How To Make Paid Search Work For B2B Marketing appeared first on Search Engine Journal. If you've struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users.

Marketing

Marketing Marketers

Search incrementality: How paid and organic work together for better performance

Search Engine Land

JANUARY 6, 2022

At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality. Please visit Search Engine Land for the full article. Can you stop bidding on brand terms and rely purely on organic rankings? Probably not.

Branding

How Does Machine Learning Work in Paid Search Marketing? via @sejournal, @navahf

Search Engine Journal

OCTOBER 11, 2021

Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success. The post How Does Machine Learning Work in Paid Search Marketing? appeared first on Search Engine Journal.

Search Marketers

Search Marketers Marketing Marketers

Success In The PPC Automation Age: A Paid Search Marketing Roadmap via @sejournal, @TheCopyTrail

Search Engine Journal

MAY 11, 2022

The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal. What do you need to know to be a successful PPC marketer in the age of automation?

Search Marketers

Search Marketers Marketing Marketers

PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search via @sejournal, @timothyjjensen

Search Engine Journal

JULY 21, 2021

The post PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search appeared first on Search Engine Journal. Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help.

Marketing

Marketing Marketers Product

Upgrade your paid search strategy with Connected TV by Edna Chavira

Search Engine Land

APRIL 16, 2024

As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. Join MNTN on Thursday, April 18th to learn more about why CTV is a logical next step for search marketing pros. But what if you could amplify your impact and reach a wider audience?

Price

Price Search Marketers Whitepaper Branding

How Paid Search Incrementality Impacts SEO (Does 1+1=3?) via @jonkagan

Search Engine Journal

MARCH 18, 2021

Learn more about paid search incrementality and see it in action. The post How Paid Search Incrementality Impacts SEO (Does 1+1=3?) via @jonkagan appeared first on Search Engine Journal. SEO and SEM together can produce better results than one or the other.

SEO

SEO Analytics Marketing Marketers

Paid Search In A Cookieless World: Are You Ready? via @sejournal, @hethr_campbell

Search Engine Journal

FEBRUARY 16, 2022

The post Paid Search In A Cookieless World: Are You Ready? appeared first on Search Engine Journal. The move to a privacy-first world has significant implications for the entire digital ecosystem. Find out how to come out on top.

Paid Search In A Cookieless World: Are You Ready? [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

FEBRUARY 1, 2022

Learn how savvy marketers are overcoming this challenge and getting a first-mover advantage by utilizing improved paid search techniques. The post Paid Search In A Cookieless World: Are You Ready? Webinar] appeared first on Search Engine Journal. Third-party cookies are disappearing.

Marketing

Marketing Marketers

How To Connect Paid & Organic Search To Fuel Business Growth [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

FEBRUARY 13, 2023

The post How To Connect Paid & Organic Search To Fuel Business Growth [Webinar] appeared first on Search Engine Journal. Ready to learn how and where to best allocate your marketing budget for increased results? Register for this webinar for exclusive expert insights.

Marketing

Marketing Marketers SEO

How paid search marketers can address brand measurement challenges and grow in their careers

Search Engine Land

MARCH 31, 2022

At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way. Please visit Search Engine Land for the full article. Brands are facing huge data measurement challenges.

Search Marketers

Search Marketers Branding Marketing Marketers

Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More via @sejournal, @hoffman8

Search Engine Journal

APRIL 21, 2021

Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. The post Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More appeared first on Search Engine Journal. Here are the highlights!

What is Search Engine Marketing? How to Effectively Do It Right With Paid Search 2022

Marketing Blogo

JUNE 24, 2022

I welcome you to our guide on what is search engine marketing, or SEM (paid advertising, paid search ads). In this post we’ll be going through how search engine marketing works, and more essentially, things that makes it exceptional in digital marketing, and why it’s.

Digital Marketing

Digital Marketing Advertising Advertisers Marketing

Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. So let’s take a closer look at paid search.

Real Estate

Real Estate Retail B2C Law

What Does the Future of Paid Search Look Like?

Duct Tape Marketing

JULY 16, 2019

What Does the Future of Paid Search Look Like? Paid search has been an important channel in a comprehensive marketing strategy for years now. Here, I’ll share some of my thoughts about what to expect from the future of paid search. Automation has become an increasingly critical part of paid search.

Advertising

Advertising Advertisers Place Marketing Strategy

How Machine Learning Is Dramatically Improving Paid And Organic Search

Marketing Insider Group

DECEMBER 5, 2017

Machine learning is helping paid search to become insanely more effective. A recent report by Aquisio found that paid search accounts that are optimized for machine learning achieve 71 percent better conversion rates, using lower cost-per-click, or CPC.

Marketing

Marketing Marketers Content Marketing

4 ways to boost your paid search performance

Search Engine Land

FEBRUARY 7, 2022

Please visit Search Engine Land for the full article. You are swimming in data. Here’s how to unlock insights for better ad copy relevancy, targeting, and timing.

How to Improve Customer Retention Through Paid Search

Duct Tape Marketing

JULY 23, 2019

How to Improve Customer Retention Through Paid Search written by John Jantsch read more at Duct Tape Marketing. But the great thing about paid search is that it’s also a powerful way to improve customer retention. Search engines like Google allow you to create custom audiences for your ads. Think Visually.

Customer

Customer Health Advertising Advertisers

Automation and Paid Search – How To Adapt and Prosper - Ep. 230 via @sejournal, @brentcsutoras

Search Engine Journal

JUNE 17, 2021

The post Automation and Paid Search – How To Adapt and Prosper [Podcast] appeared first on Search Engine Journal. Automation is everywhere – but what does it mean for practitioners? Are we being replaced by machines? How can we reskill to remain valuable to our clients/organizations?

Webinar: Digital Advertising and paid Search

Econsultancy

FEBRUARY 6, 2023

Agenda points coming soon.

Advertising

Advertising Advertisers

How to uncover hidden gems in your paid search accounts

Craft winning paid search ads in 2024: 4 best practices

Trending Sources

6 ways to use AI for paid search account restructuring

Top 5 paid search B2B lead gen strategies for 2024

Paid search for lead gen: Tips for new accounts with limited budgets

How to use always-on marketing in paid search

Trends in paid search to watch in 2024 by Cynthia Ramsaran

10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

How paid placements will evolve alongside AI-powered search

Quality score in paid search: Vanity or valuable?

20% of CMOs to invest less in paid search, SEO this year

Here’s What a Comprehensive Paid Search Program Looks Like via @sejournal, @GrpTwentySeven

The interplay between organic and paid Google search by Digital Marketing Depot

Webinar: Your ultimate paid search evaluation checklist by Cynthia Ramsaran

U.S. paid search spend forecast to hit $110 billion in 2023

How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM

Competitor Paid Search Analysis: Why Is It So Important? via @sejournal, @SimilarWeb

Personalized Advertising and How to Use it in Paid Search

How to be a competitive paid search marketer in 2022

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy via @sejournal, @digital_future

Webinar: Paid search tactics for brand dominance in 2023 by Cynthia Ramsaran

Search Engine Journal Is Hiring A Paid Media Editor via @sejournal, @MrDannyGoodwin

10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

8 ways to maximize brand awareness through paid and organic search by Digital Marketing Depot

How To Make Paid Search Work For B2B Marketing via @sejournal, @timothyjjensen

Search incrementality: How paid and organic work together for better performance

How Does Machine Learning Work in Paid Search Marketing? via @sejournal, @navahf

Success In The PPC Automation Age: A Paid Search Marketing Roadmap via @sejournal, @TheCopyTrail

PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search via @sejournal, @timothyjjensen

Upgrade your paid search strategy with Connected TV by Edna Chavira

How Paid Search Incrementality Impacts SEO (Does 1+1=3?) via @jonkagan

Paid Search In A Cookieless World: Are You Ready? via @sejournal, @hethr_campbell

Paid Search In A Cookieless World: Are You Ready? [Webinar] via @sejournal, @hethr_campbell

How To Connect Paid & Organic Search To Fuel Business Growth [Webinar] via @sejournal, @lorenbaker

How paid search marketers can address brand measurement challenges and grow in their careers

Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More via @sejournal, @hoffman8

What is Search Engine Marketing? How to Effectively Do It Right With Paid Search 2022

Why Paid Search Must Be Part of Your Mix

What Does the Future of Paid Search Look Like?

How Machine Learning Is Dramatically Improving Paid And Organic Search

4 ways to boost your paid search performance

How to Improve Customer Retention Through Paid Search

Automation and Paid Search – How To Adapt and Prosper - Ep. 230 via @sejournal, @brentcsutoras

Webinar: Digital Advertising and paid Search

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