Animalz blog
JUNE 17, 2025
“Our solutions were really designed to solve marketers’ biggest challenges, which were identified in the market research.” (13:05) Their content isn’t just thought leadership. Or, we have a partner program and they’re like, oh, do you know our partner marketer so and so?
Animalz blog
MAY 27, 2025
” (10:0811:21) Kay-Kays three-layer strategy balances evergreen product needs, big campaign pushes, and unique thought leadership from subject matter experts. They’re helping you shape some thought leadership, giving you quotes, that kind of thing. So they sit all over the place. Kay-Kay Clapp (13:28): Yes.
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Adobe Experience Cloud Blog
AUGUST 20, 2014
Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. As the tech industry has learned, partnering with another product or solution can take both parties beyond the sum of their parts – it’s one of the rare cases in which 1+1 equals 3. Why Partner Marketing Works.
Martech
DECEMBER 26, 2023
Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.
Adobe Experience Cloud Blog
MAY 9, 2018
For campaigns that span multiple lines of business and agency partners, marketers’ abilities to optimize spending and correct course in real time adds up to meaningful budgetary savings in a time when every marketing dollar needs to go further.
Adobe Experience Cloud Blog
DECEMBER 27, 2013
There’s only one way that the sales team will ever recognise marketing as true partners – marketing needs to have skin in the game and start speaking the same language. 5 Strategies for Small Businesses was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Small team?
Adobe Experience Cloud Blog
NOVEMBER 21, 2013
He pointed out integration, personalization, and migration/automation as some of the key trends in the marketing technology space today. He then went into a deep discussion around LUMA Partners’ Marketing Technology LUMAscape. Salesforce.com'
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