Adobe Experience Cloud Blog

MAY 9, 2018

For campaigns that span multiple lines of business and agency partners, marketers’ abilities to optimize spending and correct course in real time adds up to meaningful budgetary savings in a time when every marketing dollar needs to go further.

Transform 134

Transform Thought Leadership Fashion New Technology 134

Martech

JULY 17, 2024

To effectively achieve product-market fit, the revenue team – an alliance of product, sales, marketing, customer success, enablement and revenue operations departments – must work together. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

Product Marketing 103

Product Marketing Product Transform Marketing 103

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 116

Partner Marketing Thought Leadership Manufacturing Marketing 116

Marketing Insider Group

JANUARY 30, 2024

Quick Takeaways Understanding your audience transforms your content strategy from generic messaging to targeted communication that resonates with their specific needs and desires. This elevates your content from informative to transformative, directly addressing the ‘why’ that motivates customer decisions.

Transform 122

Transform Customer Acquisition Education B2C 122

The CMO Survey

APRIL 19, 2019

This challenge holds regardless of company size, sector, or industry among the 323 marketing leaders completing the survey. We suspect looming economic uncertainty, increased competition, and the opportunities/threats associated with digital transformation lie at the heart of this challenge.

CMO 100

CMO Transform Analytics Marketing 100

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Customers.ai

JANUARY 17, 2024

For example, just this past December, we did an event with our partners at Semrush to announce our product integration: What does this mean for marketing agencies? Partner marketing opens up opportunities you wouldn’t have otherwise. Find partners that complement you and share similar target markets as your business.

User-Generated 85

User-Generated Marketing Marketers Analytics 85