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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO 121
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The hard truth about what AI will do to GTM

Martech

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 111
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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Marketing That Drives Measurable, Scalable Growth Digital marketing gives you what traditional marketing can’t: data that you can act upon. With digital marketing, you can track every click, every conversion, and every pound spent. SEO is what helps your business appear at the top of those search results.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 05:44] One word: Branding! Alright, acquisition and retention.

CMO 88
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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.

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An Inside Look at My Digital Marketing Agencies Around the World

Neil Patel

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Our approach is different than traditional marketing agencies.