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5 best CRMs for ecommerce businesses in 2025

Hubspot Marketing

An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail. Unlike traditional CRMs, ecommerce CRMs like HubSpot integrate directly with online stores, payment processors, and marketing platforms to track customer behavior across multiple touchpoints.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

The goods are then sold to consumers at retail price for a profit. Think of them as retail platforms designed just for businesses rather than consumers. Being proactive with your marketing fosters loyalty and creates opportunities to add value to the relationship. I personally love its branding and messaging.

eCommerce 131
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The post-cookie path to personalized advertising

Martech

Yet, digital marketers can still offer highly personalized content and ads. While contextual advertising is nothing new to marketers, what has changed is that AI is now used by more advanced providers that can get granular with contextual targeting. Location data companies like Safegraph, Simple.fi

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Overcoming signal loss in advertising

illumin

In fact, 90% of ad buyers are shifting personalization tactics as a result of increased privacy legislation and signal loss. In turn, ad budgets are increasingly allocated to channels that can leverage first-party data , such as CTV , retail media, and social media. But that doesn’t mean it is the end of the world.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

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The role of AI in creating a more human customer experience

Sprout Social

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? Personalized marketing to individuals, not accounts.

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