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7 Ideal Ways to Spend Your Marketing Budget in 2025 (And Beyond)

Marketing Insider Group

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

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21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

Video Marketing Lead Generation 12. Personalize video content. 91% of businesses use video as a marketing tool. Whether you use short- or long-form video, the key to video marketing lead generation is to personalize your content. SEO Lead Generation 19.

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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

BONUSMLaaS: Marketing Leadership as a Service The Future of Video, Influencers, and Events Videos Reign Continues Influencer Marketing Still Strong In-Person Events Are Back AI in Marketing: A Tool for Growth or a Threat? The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

Search Engine Optimization for Visibility and Growth Effective SEO positions your recreation center prominently in search results, connecting you with community members actively seeking the programs you offer. Video Marketing Video content creates powerful emotional connections that static text simply cannot match.

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12 Higher Education Marketing Trends of 2023

Hubspot Marketing

For higher education institutions, video-friendly landing pages can offer a virtual campus experience that static images and text cannot match. From a technical perspective, videos can increase the time spent on a page, indirectly benefiting SEO rankings. Personalized content is not just preferred; it's expected.

Education 113
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Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.

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