Animalz blog

JULY 16, 2024

PR could be one of those ways. Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. Just how intertwined content and PR are. PR used to rely very heavily on earned media.

PR

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Through thought leadership, our clients have received spikes in SEO and website traffic, digital visibility, credibility, and an increase in community engagement. What problems were you trying to solve?

Thought Leadership

Backlinko

MAY 14, 2025

That uncertainty is normal but its also a signal that you need an SEO forecast. At Backlinko, we do SEO forecasting throughout the year. As Leigh McKenzie, our Head of SEO puts it: Forecasting is hard, and imperfect, but its essential. Plus, a spreadsheet to project SEO traffic in minutes, right now.

SEO

Backlinko

OCTOBER 23, 2024

You’re in the right place. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO. Below, you’ll learn how to do the same.

Marketing Strategy

Martech

MAY 30, 2025

While early fears of zero-click searches linger, the same study revealed a surprising insight 90% of users still click through to cited sources to verify information.So, in B2B contexts where trust and due diligence matter, brands still have an opportunity to capture attention as long as AI references them in the first place.

PR

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. High-quality content still rules them all SearchGPT places a premium on relevant, up-to-date information, making consistent content optimization essential.

User-Generated

Orbit Media Studios

AUGUST 6, 2025

It’s variously called AIO, AEO, GEO or just SEO. Remember, this isn’t traditional SEO with short queries. If you’re an SEO, set aside the idea of keywords for a moment. If conversion is about humans and SEO is about bots, AI sits somewhere in the middle. Source SEOs know that rankings depend on links.

PR

Animalz blog

APRIL 24, 2025

And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. In our experience, traditional SEO is as vital as ever. Search experiences change as users adopt AI, but traditional SEO should remain your top priority.

PR

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records.

Analytics

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. Manage all reviews in one place 4. Semrush Local Best for managing local business reviews in one place and keeping listings accurate Pricing: $50 per month + the plan you choose ($139.95/mo

PR

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? In fact, email marketing, in general, is.

Gen Z

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. PR and earned media. Direct sales conversations and promotions.

CMO

Hubspot Marketing

JUNE 30, 2025

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

Management

Customers.ai

NOVEMBER 20, 2024

Once you have your list, use tools like: SEMrush: Analyze competitors’ SEO strategies, paid ad campaigns, and top-performing content. Let’s break it down: Organic Channels: Social media, blog posts, email newsletters, and SEO-driven content. What is a PR checklist, and why is it important?

PR

Sachs Marketing Group

JULY 17, 2025

a few months ago ( Ahrefs, AI Overview Growth, 2025 )—and platforms like ChatGPT and Perplexity offering AI-generated answers with growing visibility, it’s no surprise that clients and marketers alike are asking: Is this the end of traditional SEO as we know it? search queries— up from just 7.6%

Digital Marketing

Sprout Social

JANUARY 16, 2025

Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. But he says YouTube is the only channel where they exclusively publish video content making it the perfect place for the experimentation that has led to massive growth. But, the results might be lackluster.

Gen Z

Orbit Media Studios

NOVEMBER 13, 2024

A lot of my early stuff I seemed to be trying to earn a place at the table. Getting to that place changed everything. Now I know how the blog can power the top of the funnel awareness, search rankings for key pages, networking, social media, PR, sales closing rates and now, to train the AI so it mentions our brand. Everything.

Marketing

Sachs Marketing Group

JANUARY 13, 2025

A multi-channel strategy enables marketers to consolidate data from SEO efforts, PPC campaigns, social media engagements, and website interactions into a single, comprehensive view. Below are the essential components of a well-rounded, results-driven campaign: Search Engine Optimization (SEO) SEO remains the cornerstone of digital visibility.

Digital Marketing

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Then, apply this PR SOV formula to calculate your brand’s SOV.

PR

Backlinko

JULY 9, 2025

In this guide, I’ll explain: What GEO is and how it’s different from SEO Why you shouldn’t throw away everything you’ve already learned The top techniques that will help you optimize your content for generative engines (and drive results for your business in the process) What Is GEO and Why Does It Matter? We’re not saying GEO replaces SEO.

User-Generated

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. With strong SEO potential fueling the longevity of video content, YouTube is an invaluable platform for brands looking to educate, inform and engage audiences over the long term. YouTube With over 2 billion users each year , YouTube offers brands global reach.

Gen Z

Neil Patel

JUNE 9, 2025

And all businesses with an online presence need to pay attention, not just SEO folks. Optimizing to appear in AI Mode is mainly about following best SEO practices and creating high-quality content. You should also place greater emphasis on generating third-party brand mentions and using schema markup (structured data).

PR

Exposure Ninja

JULY 18, 2025

This makes sense for traditional Search Engine Optimisation (SEO) , where backlinks are a main measure of quality and authority. If your brand isn’t showing up in places like blogs , podcasts , social media , YouTube videos , reviews , and news articles , AI may not even know you exist. But AI Search is changing things.

Branding

Exposure Ninja

MAY 2, 2025

We’ll walk you through our step-by-step Generative Engine Optimisation (GEO) strategy to help your business rank in AI answers , grow organic visibility, and become a go-to name in your niche even as traditional SEO shifts. Where Does SEO Fit In? GEO isn’t a replacement for Search Engine Optimisation (SEO).

PR

Exposure Ninja

JULY 24, 2025

It spans multiple channels, including: Paid Media Search Engine Optimisation (SEO) Social Media Digital PR and News Online Reviews Influencer Mentions Branded Content. Who is being recommended in your place? Is AI Share of Voice the same as SEO Share of Voice? You should also track your competitors’ visibility.

Health

Orbit Media Studios

JULY 16, 2025

It supports sales, grows email lists, builds followings, drives PR and is memorable. Build on rented land SEOs feel the tension between their goals and the goals of Google. And it has nothing to do with SEO. There is no evidence that we should give up on SEO. What is the value of the traffic to the brand? I am one of you.

Marketing

Hubspot Marketing

AUGUST 7, 2025

The best hiring sequence will ultimately vary from company to company, but these suggestions are a great place to start. Efficiency metrics: Return on marketing investment (ROMI), Customer Acquisition Cost (CAC), marketing-sourced pipeline, Marketing Efficiency Ratio (MER) Content Marketing Manager They own content creation and SEO.

Marketers

Exposure Ninja

JULY 24, 2025

NP Digital : NP Digital combines technical SEO expertise with AI content strategies, making them a solid choice for large brands wanting performance-first visibility in AI search. Agencies contributing to the wider understanding of AI Search, not just reacting to it, earned their place here. Exposure Ninja (UK & U.S.)

Thought Leadership

Exposure Ninja

JUNE 27, 2025

While Search Engine Optimisation (SEO) is about climbing search engine rankings like Google or Bing, AI Search Optimisation is about becoming the source AI tools trust, cite, and promote. This isn’t just another SEO trend. Is an SEO and AI Search Optimisation Strategy The Same? Perplexity is especially useful here.

User-Generated

Backlinko

DECEMBER 9, 2024

In the early days of SEO, reciprocal links were a big deal. But people still debate whether reciprocal links help or hurt your SEO. Typically, both site owners will agree to link to one another, with the goal of improving each others authority and SEO. Are Reciprocal Links Good or Bad for SEO?

SEO

Exposure Ninja

JULY 11, 2025

Earn High-Quality Brand Mentions Through Digital PR Topical authority isn’t just about on-site content. Use digital PR tools like Qwoted to identify media opportunities. Here’s a quick self‑audit checklist to review your content: Are you building web-wide topical authority with your content plan and digital PR ?

User-Generated

Hubspot Marketing

MARCH 5, 2025

For example, if thats SEO, well collect data on the volume and growth of sessions, clicks, click-through rates, and organic-generated conversions. He works on content, SEO, PR, and media relations and uses multi-touch attribution models to analyze marketing success. Best for: Businesses who are very serious about SEO.

Analytics

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). This included implementing on-page SEO best practices, securing backlinks , and ensuring top technical performance. With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing.

User-Generated

Animalz blog

JULY 29, 2025

Before Zoom, Jennifer honed her skills at TaxJar as Content Marketing Manager, turning complex tax topics into engaging, SEO-driven resources. I’ll work on a newsletter for them and be able to pull content assets that I have in other places for their newsletter just to reach their accounts coming from all directions.

PR

Exposure Ninja

JUNE 27, 2025

Earn trusted third-party mentions through digital PR to increase your brand’s authority and visibility in AI-generated answers. The more clearly you define the audience you serve, the easier it is for AI to place you in relevant conversations. When we asked, “What are the top SEO trends in 2025?”

PR