Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 128

Shoppers Shopper Market Millennials Retail 128

Martech

AUGUST 19, 2021

No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm.

Shopper Market 120

Shopper Market Retail Shoppers B2C 120

Martech

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Four universal digital marketing pain points. But let’s face it. Algorithms change all the time.

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Search Engine Land

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Four universal digital marketing pain points. But let’s face it. Algorithms change all the time.

Digital Marketing 95

Digital Marketing Advertising Advertisers Shopper Market 95

Hubspot Marketing

JULY 10, 2023

Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. Test your assumptions, your product innovation vision, your sales approaches, your campaigns, and your content on a regular basis.

Customer 100

Customer Transform User-Generated Retail 100

Econsultancy

MAY 11, 2022

And every kind of data point – from website visitors to product purchases to event sign-ups – needs to begin with a use case: a clear view on how the business is going to use the data you’re providing.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

SmartBrief - Marketing

AUGUST 24, 2023

On top of this, various media channels and third-party players also have unique systems and scoreboards in place. ” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry. Retail media is just kicking off.

Retail 52

Retail Shoppers Transform Gen Z 52