Adobe Experience Cloud Blog

MAY 21, 2013

By thinking of strategic ways you can incorporate your great thought leadership in other aspects of your marketing, you can extend the life of content and get much more use out of each piece. Help your customers get the most out of your product with thoughtful blogs, whitepapers, or visual infographics. Enabling Sales.

Whitepaper 134

Whitepaper Thought Leadership Education SEO 134

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. An important part of B2B content marketing is where the content is placed and how it is shared.

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Whitepaper Content Marketing Thought Leadership Marketers 135

Adobe Experience Cloud Blog

OCTOBER 14, 2008

Work with publishers who are syndicating your white papers on their sites. Watch white paper syndication programs improve as you collectively optimize each of your sites. " "Pull" is defined as leads that are generated via your Web site, paid search, white paper syndication, and so on.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

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Thought Leadership Whitepaper Transform Marketers 74

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise. Whitepapers are more academic and provide an in-depth analysis of a very specific topic.

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Whitepaper Thought Leadership Marketing Plan Education 145

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use visual cues, like arrows, and eyes of images pointed at the CTA to direct the viewers’ attention and train of thought. Immediate pop-ups can make web visitors shiver, but a strategically placed exit-intent pop-up can keep prospects warm. Use Exit-Intent Pop-ups. Co-Brand/Co-Author Your Ebook.

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Whitepaper eBook Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

Audit your existing marketing assets and identify your thought leadership pieces. Also make sure you put a plan in place that will enable you to consistently produce social marketing-worthy content—including blog posts, infographics, videos, and white papers. Content feeds the social marketing beast.

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Whitepaper Thought Leadership Marketers Marketing 126

Adobe Experience Cloud Blog

AUGUST 25, 2014

Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers?

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Whitepaper Thought Leadership Logistics Entertainment 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place. There are a few tactics you can put in place to capture leads.

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Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Set sail with thought leadership opportunities.

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Thought Leadership Whitepaper Analytics Marketers 130

Marketing Insider Group

OCTOBER 20, 2020

Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. Source: ON24.

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Thought Leadership Whitepaper Promotion Marketers 145

Adobe Experience Cloud Blog

AUGUST 6, 2009

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   They read whitepapers.  What is B2B appointment setting ? And why is it important to marketers?

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Adobe Experience Cloud Blog

MARCH 14, 2015

Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!). . “Change Agent” probably isn’t the title of your job description. But it’s what your company needs—even when they don’t know it yet.

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Transform Whitepaper Thought Leadership Customer Journey 134

Adobe Experience Cloud Blog

JULY 16, 2013

But, how do you accomplish this with the right person at the right place at the right time? Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). Please share your thoughts/comments. Email Marketing'

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Whitepaper Thought Leadership Email Marketing Place 134

Adobe Experience Cloud Blog

MAY 24, 2013

Everyone knows that it exists and, occasionally, significant things take place there (a bank transaction, a diplomatic summit). We’ve been able to test our way to whitepaper landing page conversions that range from 15-40%, with steady improvement in purchase-ready pages. Marketing Automation'

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Whitepaper Thought Leadership CRM Marketers 134

Marketing Insider Group

MAY 3, 2021

Otherwise, the attempt at thought leadership will fall flat. If everything you create comes from a place of self-promotion and is narrow, it won’t work. They’ll respect that you have expertise and are coming from a place of offering insights. Your Content Is All About You. Make Your Audience the Star. Image: Groove.

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Content Marketing Whitepaper Thought Leadership eBook 141

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

There are a number of places you can start to gather data to help build personas for your content marketing campaigns, some of these are more manual than others. You have the expertise and knowledge to produce thought leadership content, it’s aligned with your business goals and target personas. Social Media Tools.

Content Marketing 131

Content Marketing Whitepaper eBook User-Generated 131

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Feeling hesitant can come from many places, but often it’s because of tight resources (staffing or finances). Step 2: Gather your data- Ideally, you’re working from a larger piece of content like a report, white paper, or data set. There is generally a little bit of fear when you do something for the first time.

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Whitepaper B2C Thought Leadership Finance 132

Adobe Experience Cloud Blog

JULY 28, 2015

Do they download a white paper? Further, you can see places in the process where sales may be stalling and, by digging deeper into the data, target programs to those specific points. For example, someone first connects with your company through a webinar and then visits you at a conference. Do they return to your website?

Analytics 134

Analytics Whitepaper Thought Leadership Marketers 134

Adobe Experience Cloud Blog

JULY 5, 2012

A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. When a person can connect with you and your thought leadership, you are likely to gain them as a future customer.

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Whitepaper Thought Leadership Promotion Education 109

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. And with such a demand for content, you need to make sure that you have the right people in place that can create content. Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Marketing Insider Group

DECEMBER 17, 2020

An eBook is an opportunity to dig into thought leadership surrounding methodologies and solutions about your products, services, or industry. Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution.

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Whitepaper eBook Marketing Mix Thought Leadership 142

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert. Webinars are a key piece in the B2B marketer’s toolkit.

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Whitepaper Thought Leadership Promotion User-Generated 133

Marketing Insider Group

JULY 3, 2015

A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of paper in the middle of that one block. The same effect goes for thought leadership content. One 18-page white paper placed on your company website can only be so effective.

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Thought Leadership Whitepaper CMO Content Marketing 94

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. At the same time, there is a fine balance between establishing your thought leadership and being self-serving. Now you need to make sure it reaches them!

Whitepaper 130

Whitepaper Thought Leadership Energy Marketers 130

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

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Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

AUGUST 30, 2013

People are aimlessly browsing less, and are more often consuming content shared by friends and peers in places they already frequent. Many marketers will tell you that “engagement” is measured by number of views on YouTube, Likes on Facebook, retweets on Twitter, or downloads of a whitepaper. Content Marketing'

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Whitepaper Thought Leadership Content Marketing Advertising 134

Adobe Experience Cloud Blog

MAY 27, 2009

The most effective lead management technique I've seen — not just this last year, but at any time — was one where the salespeople called the prospect 15 minutes after that person downloaded a white paper from the site. The company used this method to become the vendor of choice early in the customer's buying process.

Thought Leadership 53

Thought Leadership Whitepaper Energy Manufacturing 53

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

For instance, over the past seven years, Marketo’s logo has developed into a more minimal icon: This sort of design change isn’t an issue, because for one, it takes place over a period of time, not instantly, and two, the basic layout and primary color remain the same.

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Branding Whitepaper Thought Leadership B2C 134

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. We take the rest home and sort it in a two to five-minute routine that happens in the same place every day. By contrast, digital mail management is less routine-oriented and more fluid.

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Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. On the landing page is a lead form that visitors must fill out to access the content, such as an ebook, whitepaper, or infographic. Place the lead form strategically.

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Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

JULY 13, 2012

Many companies have no way of keeping track of content in the first place. These assets are important to find since they are often your basic one-sheets, checklists, and whitepapers that explain very simply what the value proposition of your product or service is. Determine how you will want to keep track of your content.

Content Marketing 122

Content Marketing Whitepaper Thought Leadership Inbound Marketing 122

Hootsuite

FEBRUARY 18, 2020

Before you plan your next social media lead campaign, make sure everything is in place for you to collect leads organically. With click-worthy content, you’ll want to make sure people have a place to click. Without the corresponding content, it’s easier for someone to close a window or forget why they clicked in the first place.

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Whitepaper User-Generated Thought Leadership Analytics 145

Adobe Experience Cloud Blog

JULY 23, 2015

For example, conversion metrics could be: 100 downloads for a whitepaper. 2. Have a Realistic Content Plan in Place. Or do they prefer to read text in the form of blogs, whitepapers, and research articles? 25 email registrations for a service. 1,000+ social shares. Five leads. Failing to plan is planning to fail”.

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Whitepaper Thought Leadership User-Generated Communications 134

Adobe Experience Cloud Blog

MAY 8, 2019

The best place to start planning a demand generation campaign? The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. In later posts in this blog series, we’ll take a deep dive into the stages of a successful campaign.

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Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. Instead of only hosting thought leadership content, they combine educational content for learning SEO with links to some of their actual software tools, as well as links to their community.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. TIP: Place a short SlideShare presentation on your landing page to help you seal the deal!

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Whitepaper Customer Thought Leadership Energy 105