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How SMBs are approaching digital marketing in 2024

Search Engine Land

Top digital marketing goals for 2024. Content marketing trends. Emerging trends and data in Amazon marketing. Influencer marketing. Video marketing tactics and strategy. In second place were “More web traffic” and “Higher positioning in the SERPs” (each at 38.5%).

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Is Instagram Dying? [New Data]

Hubspot Marketing

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Compared to other platforms, Instagram still holds influence with those under 35. Instagram is also thriving in the influencer marketing space.

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7 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot Marketing

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet.

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Tiktok Marketing Trends

Calvyn Lee Blog

Then in April, TikTok built on the experiential appeal of marketing on the platform by introducing interactive add-ons for in-feed ads designed to drive engagement. Additionally, marketers looking to take TikTok by storm will need to take a closer look at their influencer marketing programs and partnerships with content creators.

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31 free social media templates that will elevate your workflows

Sprout Social

You’ll walk away with recommendations tailored to your business goals and marketing maturity, so you can implement strategic upgrades quickly. YouTube marketing strategy template A lot goes into video marketing on YouTube. To get the most out of your influencer partnerships, you need to treat them as just that—partners.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. It even manages the payout process, ensuring everything is in one place.

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