SocialPilot

JUNE 26, 2025

Build Trust with Thought Leadership: People trust people more than brands. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. It’s ideal for sharing thought leadership, engaging with decision-makers, and generating high-quality leads in a business-first environment.

Gen Z

Marketing Insider Group

APRIL 29, 2025

Think: email workflows triggered by a whitepaper download or homepage content that changes based on industry. Case studies, honest product comparisons, transparent pricing, third-party reviews, and trust signals (like certifications or customer logos) are table stakes in 2025. Here’s what they’re doing right.

CRM

Exposure Ninja

DECEMBER 12, 2024

What do they think about your pricing and quality? Moving forward, your focus shifts to advanced contentunique data, thought leadership, richer mediaand continuous refinement. Thought Leadership: Strengthen your brand narrative through authoritative blog posts, whitepapers, videos, or webinars. Gemini 2.0)

Thought Leadership

Martech

APRIL 18, 2025

Send them because someone downloaded a whitepaper, viewed a pricing page or started a trial but didn’t complete onboarding. Use meaningful actions like “visited pricing page,” “clicked demo CTA,” or “watched product tour.” Set up event-based triggers.

Whitepaper

Lusha

DECEMBER 9, 2024

Value-driven content: Share relevant articles, case studies, or white papers that demonstrate your expertise and provide solutions to their pain points. ” Can you offer different pricing options or payment plans? Personalized communication: Tailor your messages to each prospect’s specific needs and interests.

Communications

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing?

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? In the mind of a consumer, quality is almost always connected to price. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Whitepaper

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper

Marketing Insider Group

SEPTEMBER 28, 2020

Build thought-leadership and credibility. Consideration content includes: Thought-leadership content: Display your credibility through comprehensive ebooks, white papers, webinars, and more. Pricing guides: Include detailed product information and pricing to ease any doubts. Stage 5: Loyalty.

Whitepaper

Adobe Experience Cloud Blog

JULY 28, 2015

Do they download a white paper? You can also begin correlating marketing programs to other sales metrics like average selling price and how long it takes new sales reps to become productive. For example, someone first connects with your company through a webinar and then visits you at a conference.

Analytics

Marketing Insider Group

OCTOBER 2, 2020

So how do you get the volume you need at a price you can afford? I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team. But you only have a tiny budget. And you want to maintain a high level of quality. 6 articles for each of the 4 categories we launched with.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 22, 2020

Average selling price (ASP). For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that they can send to leads.

Management

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. But for many companies, leads from these inbound methods don’t necessarily mean an increase in potential sales opportunities.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 17, 2017

On Copyblogger , Sean D’Souza talks about product pricing by relating it to an experience early in his career: Many years ago, when I consulted with a company that sold beds in a store, we’d take customers around the store. Most successful content marketers share enough about themselves or their brand so that their audience can relate.

Digital Marketing

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Average selling price (ASP). For lead sources with lower-than-average conversion rates, such as whitepaper downloads, we require a higher qualification bar before passing the lead to sales. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that sales can send to leads.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 23, 2014

We consider interactions in six different areas, shown below: Key web pages : These are pages on your website that indicate a lead is interested in your product, such as your pricing page. An interest in pricing obviously indicates that your lead is evaluating your product, so the lead score should increase. Lead Scoring'

Whitepaper

Hubspot Marketing

AUGUST 11, 2022

Your journey may look very different depending on your industry, business model, product, pricing, and audience. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Like whitepapers, ebooks and tip sheets are great options for downloadable content. Image Source. Ebook or Tip Sheet.

Whitepaper

Adobe Experience Cloud Blog

AUGUST 7, 2015

All of this impacts pricing. But for a sophisticated platform that includes white labeling, customizable look and feel, a range of content types, and the ability to publish across channels, you will need to allot about $1000-$3000 per month. An interactive whitepaper derived from your current planned paper.

Thought Leadership

Marketing Insider Group

JULY 5, 2015

However, this swift and easy access comes at a price. Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. Do you have another content marketing tip for your gated thought leadership? GerryMoran.png">. GerryMoran1.png"> png"> GerryMoran1.png"

Whitepaper

Martech

MARCH 22, 2023

Review your price structure on promotions. Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. Look at your targeting.

Marketing Strategy

Adobe Experience Cloud Blog

OCTOBER 23, 2015

The companies on there, like Canva and Easel.ly, offer free and low-priced options for producing stunning infographics that will be sure to impress your audience. So, when creating blog posts, articles, ebooks, and whitepapers, reach out to sources and conduct your own interviews. Do original research.

Thought Leadership

Adobe Experience Cloud Blog

MAY 8, 2011

Check out what financial analysts say about buried problems that could shake stock prices. White papers and other thought leadership pieces establish your company as experts in the provocative challenge and its solution. Interview the decision-makers and sales people. You’ll need to create your own.

Whitepaper

Marketing Insider Group

SEPTEMBER 8, 2015

Most B2B marketers are fighting back with thought leadership—but this simply won’t work.” ” The video presentation was particularly interesting for me based on my own experience and views on the role of thought leadership in B2B Marketing. What is Challenger Marketing?

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Further, even if some surrender their email addresses for a white paper , most expect to access lighter content, like infographics, without the form. Lighter pieces and end-of-journey content such as pricing sheets should be ungated but research and meaty content should not be free! Tell me about your planning in the comments!

Whitepaper

Adobe Experience Cloud Blog

JANUARY 22, 2009

I am amazed at the tsunami of best-practice whitepapers and webinars that deluge prospects in hot areas like sale analytics. But the price paid is that sales is not engaging at all with clients that are on the verge of buying. A discipline of testing before investing will help prevent wasting marketing funds on the wrong messages.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 23, 2017

If they visit your pricing page, indicating an even greater interest in buying, it will increase by 10, and so on. downloading your whitepaper) before engaging with them. This scoring model attempts to quantify the intent of the visitor based on a culmination of activities. Nurture known leads with personalized emails.

Thought Leadership

Marketing Insider Group

FEBRUARY 13, 2023

By focusing on elements like quality, customer service and competitive pricing, you can address how your business will effectively serve its customers. Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience.

B2C

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

This set the stage for the expert panel of interactive marketers which featured speakers from B2B heavy hitters HP, Intel, and SAP; three companies known for being forward thinking utilizing their thought leadership to set the standard for other marketers. First up was Scott Anderson, Vice President of Customer Communications at HP.

B2C

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Use thought leadership to spark conversation.

Thought Leadership

Martech

APRIL 15, 2022

B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly.

B2C

Adobe Experience Cloud Blog

MARCH 23, 2016

Buyers today are more informed, as they can easily access and compare product information and pricing, form opinions, and draw conclusions well before they choose to interact with your company. Content comes in all shapes and sizes: datasheets, whitepapers, videos, ebooks, infographics, and blogs, to name a few. There’s Data Behind It.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 13, 2011

Can you be more specific about what actions demonstrate “buying signs&# besides pricing and specific product page visits? For example, a visit to your pricing page indicates a high likelihood of purchase. Thought leadership rules B2B marketing because it appeals to prospects at all stages of the buying cycle.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 7, 2016

Retail companies do this all the time and it’s been proven to increase the average sales price by 20%. Get started on the right foot : Start high: When you share the price of your product or service with a customer, don’t be afraid to tell them your full list price and let it sink in. The applications are endless.

Thought Leadership

Tiecas

MARCH 11, 2024

Whitepapers and Application Notes: These resources establish your thought leadership and position you as a problem-solver, not just a product vendor. However, there’s a reason why industrial website design prices can vary significantly. prominently.

Manufacturing

Marketing Insider Group

SEPTEMBER 30, 2020

Whitepapers. Through thought-leadership and demonstrations, you’re able to give away valuable insight while still persuading your key audiences to purchase your products or services. Have you ever gone to sign up for an event and seen a tagline that read “Only 10 seats left at this price. Product demos or trial periods.

Neuromarketing

Search Engine Land

JUNE 16, 2023

Quarterly: Add a whitepaper, case study, research paper, or ebook to your website. Weekly: Create a new short- to medium-length blog post, video, or other type of low-lift content. Alternatively, you can recycle evergreen content. Monthly: Create a longer blog post, webinar, or podcast.

Whitepaper

Tiecas

APRIL 1, 2024

Engineers might assess technical specifications, procurement teams negotiate pricing, and executives make the final call. Thought leadership content Demonstrate your company’s expertise and innovation through formats like: Case studies: Focus on real-world results with quantifiable metrics.

Manufacturing