professional-services-marketing-digest should-your-marketing-department-be-more-focused-on-sales-than-branding 
Sprout Social
SEPTEMBER 30, 2022
Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Let’s dive into some of the benefits of social selling so you can take advantage of your own brand.
Hubspot Marketing
DECEMBER 15, 2023
PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? I’ll then share some great PPC landing pages, examples, and tools you can use to plan, execute, and analyze your PPC campaigns. Table of Contents What is a PPC landing page?
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Moz
OCTOBER 12, 2020
Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? In this article, you'll learn how to find, activate, and articulate your competitive advantage. The state of our industry.
Moz
MARCH 14, 2021
Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses.
Moz
DECEMBER 21, 2020
Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. Review these statististics to assess how a grocery store you’re marketing measures up.
Moz
NOVEMBER 4, 2018
Posted by MiriamEllis Everything your brand does in the new year should support just one goal: better local customer service. Doesn’t marketing brim with a thousand different tasks? What is local customer service in 2019? It’s so much more than the face-to-face interactions of one staffer with one shopper.
Hubspot Marketing
JANUARY 11, 2023
As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Qualities of a Great Marketing Resume. Neatly formatted layout.
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