Remove pt features social-media-listening
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. A deep dive into its social activity over the past few months gives us several clues.

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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. This guide will cover: Twitter ecommerce features you need to know.

eCommerce 111
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. Review sites?

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Mastering SEO in the Age of AI

Duct Tape Marketing

So I think that it will be more of an add-on feature for who knows how many months or even years. When you're asking, for example, your Amazon device, I'm not going to say the word begins with an A and she's listening right now for it's wake word and it's going to start chiming in on this conversation.

SEO 60
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Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

Listen to the female startup club, wherever you get your podcasts. If you are looking at data and trying to figure out audience targeting for media buying AI is really good at that. And so you can go in and give it a sample website and say, okay, write me ad copy, or write me social media shares based on this.

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5 Tips for hosting a successful virtual conference or event

Sprout Social

Direct-to-consumer businesses often have digital-only product launches and social media features only make these easier and easier. To make this easier on speakers, prepare several promotional materials in ideal social media sizes and suggested captions. Virtual events are not a new concept.

PR 126
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How to go viral: 9 steps to increase your audience reach

Sprout Social

Social marketers know creating viral posts isn’t their most important goal. social media managers. Use them to expand your brand’s social reach (and they might even help you go viral). However, trending platforms like TikTok offer more opportunities for brands to blow up on social. “Make it go viral.”

Transform 141