Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Branding 98

Branding Price Analytics Management 98

Search Engine Land

DECEMBER 7, 2023

I’ve developed a free Python script to analyze your competitors’ publishing frequency. It leverages sitemap data to reveal how often your competitors publish new – or update existing – content pieces. This insight is crucial as Google weighs your publishing velocity when assessing your topical authority.

SEO 117

SEO Analytics Management Search Marketers 117

Content Marketing Institute

APRIL 11, 2024

But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Content creation gets a lot of attention. Walk step by step through a content production process that has worked well for over 10 years.

Product 97

Product 97

Search Engine Land

NOVEMBER 27, 2023

Google is planning to update its Video publisher policy on 1 April 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. How the Video publisher policy is changing. SUBSCRIBE See terms.

Content Placement 108

Content Placement Management Place Advertising 108

Search Engine Land

OCTOBER 31, 2023

Google, OpenAI) are primarily using high-quality content created by news publishers to train generative AI systems, which then compete directly against those publishers. That’s the core argument made in a new report from News Media Alliance, a trade association that says it represents about 2,000 publishers in the U.S.

Law 114

Law Branding SEO 114

Search Engine Land

AUGUST 30, 2023

But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. In this advanced SEO guide, it’s presumed you have an existing Publisher Center account. If not, don’t worry. You can learn how to set up your account right the first time. News showcase.

SEO 143

SEO User-Generated Management Branding 143

Search Engine Land

FEBRUARY 23, 2024

As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers. Why we care.

Finance 119

Finance Health CRM New Technology 119

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Attribution. Measurement. Why we care.

Advertising 116

Advertising Advertisers Search Marketers Marketing 116

Search Engine Land

NOVEMBER 2, 2023

Google AdSense is rolling out two new changes for publishers which will come into effect early next year: Moving to pay publishers per impression. Publishers are unlikely to see a difference in their earnings following these updates, according to Google’s research. What separate rates mean for publishers.

Advertising 115

Advertising Advertisers Search Marketers Product 115

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. Organic traffic performance of established publications vs. newer, smaller publishers While tracking the performance of media companies doing affiliate marketing, I started seeing traffic declines for established brands. It is a big win for you as a publisher.

Affiliate Marketing 141

Affiliate Marketing Marketing Marketers SEO 141

Search Engine Land

MARCH 22, 2024

Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to build PMax integrations more easily. Why we care. For developers working on PMax integration, this guide consolidates all necessary information into one convenient location.

Retail 105

Retail Search Marketers Product Marketing 105

Search Engine Land

NOVEMBER 30, 2023

Google has agreed to pay publishers in Canada $73.6 This landmark deal will come as a huge relief for news publishers in Canada. ” “While we work with the government through the exemption process based on the regulations that will be published shortly, we will continue sending valuable traffic to Canadian publishers.”

Law 107

Law Health Place Search Marketers 107

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. Publishers and advertisers may be less able to effectively identify fraudulent activity. Google’s ability to control the inclusion of ad tech rivals on this list could advantage its adtech services. As the U.K.

Advertising 109

Advertising Advertisers Customer Marketing 109

Search Engine Roundtable

JUNE 17, 2022

An SEO asked Google's John Mueller if it is okay or even a good idea to publish blank or empty pages so Google can find those URLs? John Mueller said no, don't publish empty pages to the web.

SEO 136

SEO 136

Search Engine Land

FEBRUARY 15, 2023

Google has published a new link best practices in their SEO and search developer documentation. So anything Google publishes on the topic should be read by SEOs for them to make decisions about how to manage their link building and management practices.

SEO 105

SEO Management Place 105

illumin

MARCH 28, 2024

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. Publications business models are evolving as costs and realities change for both publishers and readers. Audience-pay models aren’t new. Will audiences pay?

Advertising 59

Advertising Advertisers Marketing Marketers 59

Search Engine Land

MAY 3, 2023

TikTok has just announced the launch of a new product, Pulse Premiere, aimed at enabling publishers to sell advertisements alongside their content. The new offering extends similar benefits to select publisher accounts, such as Condé Nast, BuzzFeed, and NBC. How it works. What TikTok says. Why we care.

Product 96

Product Advertising Advertisers Branding 96

Search Engine Land

AUGUST 24, 2023

Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. Being visible in social media remains important for brands even as social media continues to lose importance as a referral source for some publishers. Referral traffic from X is not declining for all publishers.

Analytics 95

Analytics Search Marketers Branding Marketing 95

Martech

MAY 8, 2023

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. Microsoft is reaching out to publishers and other partners with the API in order to build this next wave of chat experiences together. A more robust chat experience with video provides more context for ads.

Advertising 91

Advertising Advertisers Transform Real Estate 91

Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

Content Marketing 85

Content Marketing Marketing Marketers 85

Hubspot Marketing

OCTOBER 12, 2023

You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. What is Medium? This decision makes great writing the focus.

Promotion 118

Promotion eCommerce SEO Affiliate Marketing 118

Search Engine Land

APRIL 17, 2023

“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn more money.” The post Microsoft wants to drive more traffic, revenue to publishers appeared first on Search Engine Land. Why we care. Why we care.

Transform 97

Transform User-Generated SEO Branding 97

Martech

OCTOBER 24, 2022

The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. “In 18 months, we built 30,000 pages; we publish about 100 pages a day now, all through the drag-and-drop components,” Shaw said. The post The digital transformation of a traditional business publisher appeared first on MarTech.

Transform 125

Transform Whitepaper Digital Marketing Management 125

Hubspot Marketing

DECEMBER 19, 2022

Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. How often do marketers publish content? Our survey found that 34% of marketers publish content multiple times a week, and 33% publish content once a day. Here's what you need to know.

Education 124

Education Marketing Strategy Branding Marketing 124

Search Engine Land

JUNE 20, 2023

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws.

Law 98

Law Advertising Advertisers Management 98

Search Engine Land

MARCH 30, 2023

Microsoft is exploring ways to share ad revenue it generates through the new Bing, Bing Chat, with select publishers. It is a personalized news feed that aggregates content from about 7500 participating “premium publishers.” Microsoft gets publishers. Microsoft acknowledges the value of publishers in this post.

User-Generated 91

User-Generated Advertising Advertisers Place 91

Search Engine Land

JULY 10, 2023

Google has confirmed an issue with indexing content from news publishers and surfacing that content in Google News. There are a number of publishers complaining about significant traffic issues with Google News. Some publishers are reporting really bad traffic results, as you can see from this Google News Publisher help thread.

SEO 87

SEO 87

Marketing Insider Group

MAY 16, 2023

Prioritize Published Text We know that language models are primarily trained on text. So, it makes sense for us to create content mass by, you guessed it, publishing more text! Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience.

SEO 97

SEO PR Thought Leadership Education 97

Buffer Marketing

JULY 7, 2022

We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. You can create drafts, publish immediately, or add them to your queue and they’ll be sent out when you need. Want to try it out? It works like any other post in Buffer.

User-Generated 100

User-Generated Marketing Plan Promotion Management 100

Search Engine Land

OCTOBER 10, 2022

Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSense. Launch date. Why we care.

Management 94

Management Advertising Advertisers Product 94

Search Engine Land

APRIL 3, 2023

billion) in damages for all UK publishers. The outcomes of ongoing lawsuits and antitrust investigations could eventually result in meaningful changes for online advertisers, impacting publishers (ad revenue) and advertisers (reach). The post UK publishers sue Google for $4.2 billion ($4.2 The bigger picture. The lawsuit.

Law 104

Law Advertising Advertisers Price 104

Search Engine Journal

JULY 5, 2023

Meta follows through on threat to block Canadian news content over law demanding compensation for publishers. The post Meta Begins Blocking Content From Canadian News Publishers appeared first on Search Engine Journal.

Law 96

Law 96

SmartBrief - Marketing

JULY 12, 2023

For publishers looking to monetize their content, this can bring a host of challenges, as their primary source of income is put at risk. Of course, with the sheer number of solutions available in your advertising attempts, finding the right combination of advertisers will look different for every independent publisher.

Advertising 52

Advertising Advertisers User-Generated Retail 52

Search Engine Land

NOVEMBER 21, 2022

Google has published a new help document that talks about the more “notable” ranking systems Google has deployed over the years that are both currently in use and no longer in use in Google Search. The post Google publishes document on more notable ranking systems appeared first on Search Engine Land.

Product 100

Product SEO 100

Search Engine Roundtable

JANUARY 17, 2023

John Mueller of Google said on Twitter that "publishing frequency alone does not make something spam." Google's algorithms don't look at the content volume as a spam signal alone.

94

94

Search Engine Roundtable

FEBRUARY 28, 2023

Google Bard and its chat-based search features that have yet to be seen in the wild may have their unique way of sending publishers traffic, unique from Bing's AI Chat feature. According to some Twitter coverage of his talk, Gary Illyes from Google said this at PubCon yesterday.

124

124

Buffer Marketing

NOVEMBER 28, 2023

The only exception was some light proofreading before publishing. I typically don’t publish every day of the week, but when I do, I get engagement.   Conclusion So, yes, I published AI-generated content for a week straight, and no one noticed. That’s a result of trust built over time with my audience.

User-Generated 110

User-Generated Thought Leadership Branding Analytics 110