Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. Email: Business email address Sign me up! Processing.

Health

Martech

JANUARY 22, 2025

First, like a number of its competitors, AI and automations to help ease the manual burden of researching accounts and prospects. Dig deeper: A new tech stack for cold email outreach is taking shape Clay is a powerful data enrichment platform that marketers from startups to enterprises can use to build marketing campaigns. Rockefeller.

Marketing

Martech

APRIL 17, 2025

This differentiation should be rooted in primary research insights and highlight how your offering addresses specific customer challenges and opportunities. To maximize the relevance of value assessments, leaders must understand what drives value for their target segments through primary research and owned insight.

Customer

Search Engine Land

SEPTEMBER 27, 2024

You start with a keyword research engine and will gain access to: Content guidelines. Research and keyword analysis alone are two reasons to use Neuraltext to help you refine blog posts and create content briefs that you can pass off to your content team. WordLift offers solutions for ecommerce brands and enterprises alike.

SEO

Backlinko

DECEMBER 19, 2024

Organic Research Semrushs Organic Research is one of the best SEO competitor analysis tools to find out which keywords your competitors websites rank for. What We Like Organic Research allows you to see all the keywords competing websites rank for. Pricing Get limited access to Advertising Research with a free account.

Price

Martech

JULY 30, 2024

Canva acquires generative AI content and research startup Leonardo.AI Canva will continue to invest in Leonardo’s standalone platform while setting the startup’s 120-person team of designers, researchers and developers to grow Canva’s genAI offerings. More robust enterprise offerings make Canva a direct competitor to Adobe.

User-Generated

Hootsuite

OCTOBER 22, 2024

Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines). Research from Gallup suggests that 70% of employee engagement is determined by the manager. It improves staff recruitment , retention , and engagement. Great culture starts at the top.

PR

Hootsuite

OCTOBER 7, 2024

Brandwatch Consumer Research pulls from more than 1.4 Mentionlytics Source: Mentionlytics Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses. Learn more: Try a demo or start your free trial with Rival IQ 7. You can also schedule automatic, regular reports.

Analytics

Martech

JULY 11, 2024

MessageGears , a platform for enterprise marketing campaigns, has integrated with Snowflake Cortex AI. Their tools automate tasks like keyword research and content optimization, allowing businesses to focus on their core operations.

User-Generated

Hubspot Marketing

APRIL 29, 2025

Ive found AI agents helpful in some capacities saving me time, automating repetitive tasks, and assisting with research. The data reflects this challenge: McKinsey found that, while 55% of organization s use generative AI in some capacity, over 80% havent seen measurable impacts on enterprise-level earnings.

Price

Hubspot Marketing

NOVEMBER 15, 2024

Sales is targeting more large enterprise clients. Sales shares that the current deck isn't resonating as well with enterprise prospects. How to Apply a Holistic Marketing Approach Whether you’re a one-person marketing team or run marketing for a global enterprise, you can benefit from adopting a more holistic approach.

CMO

Martech

OCTOBER 25, 2024

Eight out of 10 marketing leaders expect genAI to positively impact marketing investment and strategy this year, per Gartner research. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council. The following four recommendations address how to manage these challenges.

Transform

Hubspot Marketing

AUGUST 20, 2024

According to our research , marketers are using AI to get ideas and inspiration (22%), conduct research (48%), and learn how to do things (32%) — myself included. With Content Remix, Professional and Enterprise-level users of Content Hub can repurpose existing content into new formats. Conduct research.

User-Generated

Martech

APRIL 3, 2025

.” Yet, they’re not entirely surprising if you follow research about the CMO role. “Expectations of CMOs are higher,” said co-author Sharon Cantor Ceurvorst, vice president, research at Gartner. “They can apply a marketing orientation to enterprise thinking.” ” You heard right.

CMO

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. None of them quite compare to what we’re seeing with Gen Z. Animal welfare.

Gen Z

Martech

MAY 21, 2025

Status: Private Beta Applicable HubSpot Hubs: All Hubs Applicable HubSpot Tiers: All Tiers Research intent with Breeze Intelligence Whats new: Built into the Breeze Intelligence add-on, this tool taps into activity across more than 200,000 websites to identify high-intent companies based on relevant topics, keywords and buyer behavior.

CRM

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. Is your organization trapped relying on expert advice that doesn’t utilize the available data?

Key Performance Indicator

Buffer Marketing

OCTOBER 2, 2024

But if they don’t match your budget or needs, I’ve also researched two alternatives for every tool. It should ideally contain everything from organic traffic to PPC competitor research to engagement metrics to help you do a wholesome analysis. But first…do you even need a competitor analysis tool? Starts at $139.95/month

Price

Backlinko

JULY 26, 2024

ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 5 stars ( 40+ reviews ) Pricing Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing ChatGPT is one of the most popular AI writing generators. Like keyword research , building topic clusters, and writing SEO-friendly content.

Price

Hubspot Marketing

AUGUST 1, 2024

Last year, Pew Research found 55% of Americans use AI at least once a day. IBM found that 42% of enterprises also use AI once a day, and an additional 40% are exploring how to incorporate it into their workflows. This can be dangerous when using AI for market or platform research in media planning. Complete campaign research.

User-Generated

Backlinko

FEBRUARY 7, 2025

Ill also break down four phases for conducting competitive intelligence research. Download our competitive intelligence research checklist to follow along. CI research works on two levels: tactical and strategic. CI research tracks your competitors to find growth opportunities and predict market shifts.

Price

Backlinko

JULY 19, 2024

Pros and Cons Pros Cons Easy to set up by simply entering a domain name and target keywords to track rankings over time Focuses on tracking rankings for Google, Bing, and Baidu only Part of a larger suite of SEO tools for comprehensive digital marketing—including keyword research, site auditing, and backlink analysis Pricing Pro: $139.95

SEO

Backlinko

JUNE 12, 2025

New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. Old customer journey: See result → Click → Convert (trackable) New customer journey: See AI mention → Research brand → Visit directly later (invisible) It’s a measurement paradox. The good news?

SEO

Martech

JUNE 17, 2025

I wanted to see how far I could get with AI handling the research, writing and layout. Using AI for audience and competitor research My goal was to create a landing page around AI offerings. The audience includes VP-level leads and senior leaders who are grappling with AI integration challenges in complex enterprises.

Copywriting

Backlinko

SEPTEMBER 6, 2024

Let’s say you’re researching the top-ranking pages for an article about “running for beginners.” Research Keyword Ideas on the SERP Keyword Surfer allows you to research keywords and search volumes directly in the SERP for faster analysis. They greatly speed up SEO tasks like keyword research and competitor analysis.

SEO

Martech

JULY 17, 2025

It’s now available across all Professional and Enterprise HubSpot portals, giving marketing, sales, and service teams access to AI-powered, 24/7 customer support. Let’s dig into the most impactful HubSpot updates for June 2025. How it helps you Customer Agent lets your team scale without scaling headcount.

CRM

Hootsuite

JULY 26, 2024

Fortunately, once you implement the right competitor research tools, you can learn something from every post — and make informed changes to your strategy that will eventually help you outpace the competition. This enterprise-level solution starts at nearly $3,600 per user per year. But, realistically, this is kind of unlikely.

Analytics

Martech

NOVEMBER 6, 2024

The Power of Storytelling: How Our Brains Are Wired for Narratives ,” from Human Capital Innovations, cites recent research in neuroscience to offer three theories why: When we hear a story, our brains react as if we are really experiencing the events first-hand. But it didn’t resonate with enterprise decision-makers.

Transform

Martech

AUGUST 1, 2024

By analyzing survey data, reviews, and social data in real-time, this tool offers a precise understanding of customer behaviors and motivations at both the location and enterprise levels. Forum3’s Spok is an AI-powered marketing tool that combines the functions of a researcher, data scientist, strategist, and planner.

User-Generated

SmartBrief - Marketing

FEBRUARY 12, 2025

Enterprise customer data platforms (CDPs) bridge the gap since these platforms consolidate data from various sources, including: Mobile applications CRM systems websites This unified view lets you personalize marketing messages and target outreach efforts to have maximum impact and boost B2B lead conversion.

CRM

Backlinko

FEBRUARY 27, 2025

and go up to enterprise solutions. month: Serves larger agencies and enterprises Enterprise plan (custom pricing): For organizations that need custom solutions Beyond these core plans, Semrush also offers a range of other tools through the App Center. But these limits dont apply to things like keyword and competitor research.

Price

Martech

AUGUST 20, 2024

The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer information, market research data and much more. While that is alluring, how do you know if you need it? And, how do you know which vendor to go with?

Law

Buffer Marketing

NOVEMBER 4, 2024

To make things easier, we researched and compiled information about the top social media sites in 2024. For  small businesses , there’s the  WhatsApp Business app , while enterprise businesses can use the  WhatsApp Business API. Does it fit your brand image? Is your target audience using that social media site?

Branding

Martech

JULY 25, 2025

Recently, I put some of the newer, more powerful deep research tools through their paces to see if AI could handle the kind of deep, strategic research marketers have to do but rarely have time for. It was about surfacing research, case studies and trends past the first page of search results. What I found surprised me.

Whitepaper

Martech

JUNE 18, 2025

Research shows that consumers seek more authenticity, reinforcing the need for human connection and creative oversight. ServiceNow: From workflow automation to enterprise empathy Once known for back-office automation, ServiceNow uses AI to deliver personalized enterprise experiences. They’re the most intentional.

Transform

Hubspot Marketing

MAY 21, 2025

Whether youre a startup founder, an SMB, or an enterprise business, youll learn how to budget for AI in your company. Businesses can expect to pay around $200-$500/month for smaller models, but it can also range upwards of $5k-$10k/month for large-scale enterprise usage. Enterprises Enterprise budgets can range in billions.

Price

The CMO Survey

JULY 3, 2025

Media Articles Research: Marketing Tech Is Broken. About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch.

CMO