Martech

FEBRUARY 27, 2025

Fortunately, there are a lot of very good, free resources. Here are three Reddit Subreddits where you can look for recommendations: r/Artificial r/ArtificialIntelligence r/ChatGPT Go to MIT or Harvard for free There are also free introductory AI courses from some of the best institutions in the world.

Communications

Backlinko

DECEMBER 6, 2024

It identifies drop-off points and guides customers to purchase. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics. Your goal is to guide the most qualified prospects toward conversion.

Customer Journey

Hubspot Marketing

JANUARY 17, 2025

With limited resources and unlimited possibilities, we needed to hone in on which AI applications would deliver the biggest impact. For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. Email marketing seemed like a natural starting point for us.

Transform

Scoop.it!

JULY 18, 2024

Of course, it would be impractical to create unique content for every single customer. Optimizes resource allocation The more you know about your customers — such as their preferred content types, devices, channels, interests, etc — the more resources that you can dedicate towards these areas. Screenshot taken from Scoop.it

Gen Z

Martech

AUGUST 7, 2024

Let’s explore three common ways the best intentions sometimes quickly go off-course. If that channel is email, for example, then instead of creating a social media campaign, which might waste resources to create, focus on email instead. But why do many organizations hit stumbling blocks when they try to take this approach?

Key Performance Indicator

Hubspot Marketing

NOVEMBER 4, 2024

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. For this guide, I’ve focused on just analytics tools, though there’s often overlap with uses like content creation and efficiency. Examples: HubSpot’s AI Search Grader , of course; AgoraPulse 3.

Analytics

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. This touch helps further Groove's reputation as a resource for expert information among its audience. You can share your insights in a blog post or a downloadable guide. Create a valuable course or guide.

User-Generated

Buffer Marketing

JULY 11, 2024

  Of course, it’s not been without work. How to use this guide Don’t stick to text: Where it makes sense to do so, try adding a photo, a video, or a carousel. Day 26 What books, podcasts, blogs, or other resources have you found most helpful in your career growth? We'd love to have you!

Branding

Hubspot Marketing

JANUARY 8, 2025

Learning and development: This includes training new hires, offering continued education courses , and upskilling based on AI best practices or other emerging trends. Miscellaneous expenses: This includes social media giveaways, contests, and other promotions that hold monetary value or require additional resources.

Social Media Marketing

Buffer Marketing

AUGUST 26, 2024

So if you have the resources to create short-form videos, they’re well worth investing in. Cutting key moments out of longer YouTube videos is the best example here (resized for that all-important 9:16 ratio, of course), but don’t sleep on other videos, either. Short-form video ideas 7. In: Messy, authentic, candid snaps.

Social Media Marketing

Hootsuite

JULY 26, 2024

Bonus: If you’re looking for higher-level tips for performing a social media competitor analysis, check out our tactical how-to guide. #1 BuzzSumo Source: BuzzSumo BuzzSumo is a content marketing tool designed to provide data to guide marketing decisions. Hashtags are the easiest to identify, of course. Clear data. Weaknesses.

Analytics

Hubspot Marketing

DECEMBER 12, 2024

Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) Why is this great digital content? What can you do?

Tentpole

Buffer Marketing

OCTOBER 23, 2024

Our takeaways The simple advice here is, of course, “post more reels and carousels.” Check out this guide to LinkedIn’s new video feeds , while you’re at it.) If you’re new to video for Instagram, our beginner’s guide to Instagram Reels has some helpful tips and tricks to get you started.

Entertainment

AWeber

SEPTEMBER 3, 2024

Of course it does. Our AI Writing Assistant , built directly into the AWeber message editor, can be a great brainstorming resource when you're stuck on what to write about, a new word to describe something, or how to hit the tone you're looking for. I can’t think of anything to write. Sound familiar?

Copywriting

Martech

DECEMBER 4, 2024

Follow these steps to avoid wasted resources and make smarter choices that drive real value. Dig deeper: The CMO’s guide to aligning martech and business strategy Step 2: Continuously audit and optimize your stack Martech isn’t some “set it and forget it” thing.

Transform

Hubspot Marketing

MARCH 14, 2025

Use these guiding questions alongside our free marketing brief templates to help you create a brief that has just enough information but not too much to get your team excited and on the same page. Ive got eight questions that will help guide you through your first marketing brief. What are our brand values?

Marketing

Buffer Marketing

JULY 29, 2024

This guide will share everything you need to know about this underrated feature, with tips, tricks, and some great examples from seasoned YouTube creators and brands' community tabs to inspire you. Of course, sticking to the same old medium will get stale after a while, no matter how well it works the first time. 

Analytics

Search Engine Land

AUGUST 30, 2024

Online courses : Enroll in AI and marketing courses on platforms like Coursera and Udemy. I have found Medium to be a great resource for AI education. Examples (if necessary) : Providing examples can help clarify what you’re looking for and guide the AI towards the desired outcome.

Transform

Buffer Marketing

NOVEMBER 4, 2024

Of course, it isn’t only about the total number of users on the host of social media apps out there. Check out this guide to help you  grow your following on Instagram , whether you're a seasoned creator or just starting out. Here's our guide to  getting more followers on TikTok.

Branding

Hubspot Marketing

JANUARY 17, 2025

The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. However, before you start writing out the steps to reach your goal, youll need to identify something very important your goal, of course! This also allows you to identify what resources you need to achieve the goal.

Marketing

Scoop.it!

NOVEMBER 7, 2024

And then, of course, there’s assistive AI, which helps us with menial, time-sucking tasks like project management, copy checking, and even video editing (because we know how effective using video in email can be!). Of course, AI isn’t perfect. Machine learning helps marketers curate the right content for the right subscriber.

Fashion

Buffer Marketing

JUNE 26, 2025

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. 📚 Resources to elevate your TikTok content How Long Can a TikTok Be? At Buffer, we don’t just write about social media — we study it. Even short posts.

User-Generated

Backlinko

OCTOBER 16, 2024

Consider taking Semrush Academy’s Step-by-Step Keyword Research Course or Moz’s Keyword Research Certification for a deeper dive into keyword research techniques. Check out our definitive guide to on-page SEO to explore this process. Find and take a relevant course before the interview to show you’re eager to learn it.

SEO

Backlinko

OCTOBER 21, 2024

We use this framework to guide writers. Case Study #1: Angi’s Bathroom Remodel Cost Guide Angi (formerly Angie’s List) is a home services platform that connects homeowners with local contractors. This guide details bathroom remodeling costs, from basic upgrades to luxury renovations. What makes it stand out?

SEO

Buffer Marketing

JULY 22, 2024

  Track ad performance in real-time While Meta got rid of its full Facebook Analytics platform in 2021, it still has excellent resources for understanding ad performance, including reach, engagement, conversions, and more metrics. We’ll walk you through everything in this step-by-step guide to how to advertise on Facebook.  

Advertising

Buffer Marketing

MAY 5, 2025

In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.  GIF: A short, looping animation made from several images that’s good for quick, fun visuals ( Read our Ultimate Guide to GIFS to learn how to create and use them).

Advertising

Buffer Marketing

SEPTEMBER 5, 2024

   If you’re looking for simple guidance on writing your first blog post, scroll down to the penultimate header, ‘How to write a blog post in 6 steps,’ for a simple guide. This makes sure I’m improving the article’s ranking potential but also provides valuable additional resources to the reader.

Thought Leadership

Buffer Marketing

SEPTEMBER 11, 2024

” Tami and I have also seen significant success repurposing videos we created for TikTok on LinkedIn, as I shared in our guide to LinkedIn’s new video feeds.   You’ll find more specifics on days and times in our guide to the Best Time to Post on LinkedIn , which is well worth a read!

Entertainment

Hubspot Marketing

SEPTEMBER 3, 2024

via GIPHY I’m kidding, of course. To learn how to actually set up your budget within the Facebook Ads interface, check out our article, “How to Run Facebook Ads: Step-by-Step Guide to Advertising on Facebook.” Related resource: What Is Retargeting? A good Facebook Ads budget is a limitless one. Next question.

Advertising

Backlinko

NOVEMBER 29, 2024

This guide will show you how to use SEO analytics to make data-driven decisions. And how it’s guiding people through the sales funnel. How does it guide visitors through the customer journey? Because the better you optimize your content, the higher it is able to rank (provided it’s relevant and high-quality, of course).

Analytics

Buffer Marketing

JULY 25, 2024

Over time, this can build your credibility and authority, making you a go-to resource in your niche.   To convert LinkedIn subscribers to your email list, offer exclusive content only available to email subscribers, such as detailed guides or special discounts.

Analytics

Hubspot Marketing

NOVEMBER 12, 2024

This can help ensure you stay on course and avoid getting distracted as new problems or challenges arise in the process. Dive into the comments on your social pages to gauge what attendees are excited about or concerned with and use those findings to guide your event and marketing strategies. You’re not just asking, “Who are they?”

Energy

Hootsuite

JANUARY 17, 2025

Of course, awareness often leads to action, but in this type of advocacy the goal is to educate and inform. For a step-by-step guide, check out our full post on how to work with influencers on social media. Develop useful resources and thought leadership Effective advocacy campaigns rely on the social element of social platforms.

Promotion

AWeber

MAY 21, 2025

In simple terms, a lead magnet is a free resource or offerlike a PDF guide, checklist, or online workshopspecifically designed to provide value in exchange for someones email address. Ebooks and Guides An in-depth downloadable PDF helps your audience understand or solve a specific issue. What are lead magnets?

eBook

Hubspot Marketing

MAY 5, 2025

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills 1. Source Top tip: If you want to learn more about email marketing, HubSpot has a free email course. This course comes with a certificate, too. I loved her approach to ethical emails.

Finance

Hootsuite

OCTOBER 18, 2024

It guides your actions and lets you know whether you’re succeeding or failing. Creating your own marketing strategy for social media (video guide) No time to read the whole article? Here’s a simple guide and template for creating audience/buyer personas. The more specific your plan is, the more effective it will be.

Social Media Marketing

Hubspot Marketing

AUGUST 20, 2024

Then, of course, there are perceived effects on job security. Check out these articles for detailed lists and insights: Image Generation Tools Logo Generation Tools Video Generation Tools AI Writing Tools You can also dig specifically into ChatGPT with our free guide, " How to Use ChatGPT at Work." Scale your conversational marketing.

User-Generated