Buffer Marketing

MAY 5, 2025

You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand. 

Advertisers

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? Facebook 2. Facebook 3.65 billion MAU Facebook  is the largest social networking site, with over 3 billion people using it monthly, according to  Statista. This means roughly  37 percent  of the world’s population are Facebook users.

Branding

SocialPilot

AUGUST 13, 2024

It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. What if there was a way to post on all social media at once? We’ll also explore what needs to be checked before and after posting to ensure the highest reach. So, let’s get started!

Social Media Marketing

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. and many, many more.

Analytics

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

SocialPilot

JANUARY 21, 2025

Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. It gives you a snapshot of your posts’ performance, audience engagement, and even follower growth. How will you measure the campaign’s performance? The best part?

Analytics

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. This could include blog posts, white papers, webinars, or infographics. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper

Sprout Social

NOVEMBER 26, 2024

We’ll also share tips on how to fit these guidelines smoothly into your strategy so your content stays compliant, authentic and on-brand. In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. DO: Be crystal-clear. Keep it simple.

Gen Z

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. A content calendar is the place where you slot your social media posts. A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected.

Social Media Marketing

Sprout Social

DECEMBER 2, 2024

Find out how to define your approach, source the right influencers and nurture long-term relationships so you can continue to succeed. Whether you work with a smaller group of reliable influencers or with hundreds at once, depends on the resources you have to manage those relationships. What is influencer outreach?

Influencer Marketing

Hubspot Marketing

SEPTEMBER 11, 2024

From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. How to Choose the Right AI Recruiting Software Best AI Recruiting Tools Why use AI recruiting tools? Then I’ll take a look at 12 industry-favorite AI recruiting tools.

Price

Buffer Marketing

DECEMBER 5, 2024

How have my followers grown this month? Which times make the most sense to post? I've collected a bunch of my favorite ones in this post. First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics.

Analytics

Buffer Marketing

OCTOBER 23, 2024

” Now, that may be true — but it depends on how you define, “engaging. ” Now, that may be true — but it depends on how you define, “engaging.” How we define reach At Buffer, our metrics for Instagram are based on their own definitions. Let’s take a closer look.

Entertainment

Hootsuite

OCTOBER 18, 2024

In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Keep it concise.

Social Media Marketing

Marketing Insider Group

SEPTEMBER 3, 2024

Keep your posting organized and stay on top of the consistent demand for new content by using a social media calendar or scheduling tool. Additionally, post quick, engaging, and even interactive content (like polls) using the Stories feature regularly. Leverage social media platforms.

Gen Z

Buffer Marketing

AUGUST 21, 2024

These courses are excellent for accountability and networking, although they aren’t as accommodating to your schedule. Self-paced courses are a better choice when you have a busy schedule and want to learn independently. Growing your business with LinkedIn pages : for learning how to use LinkedIn for business.

Social Media Marketing

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. You need to know what works for your audience and what does not.

Key Performance Indicator

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value.

Transform

Hubspot Marketing

DECEMBER 23, 2024

I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement. So, instead of trying to dodge it, think about how you can make the most of it. If you've ever been in that position, you know how draining it can be.

Transform

Buffer Marketing

NOVEMBER 22, 2024

  But if you think you might fall into this category, don’t stress — it’s really easy to switch your Instagram account type, no matter how old (or new) it is.  Simple sharing: Ideal for casual posting and connecting with a small, personal audience. Who is a personal account best for?

Law

Hubspot Marketing

NOVEMBER 5, 2024

For this post, I sat down with Daniel Lynch , President and Owner of Empathy First Media, to discuss optimizing B2B conversion rates. One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. I like the way Lynch puts it. “In

B2C

Marketing Insider Group

JANUARY 21, 2025

It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens. This connection makes your blog posts more appealing and shareable.

Entertainment

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

Whitepaper

Buffer Marketing

JULY 29, 2024

If you’re not sharing all that in a YouTube Community Post, you’re missing a trick.    YouTube Community Posts are another way the social media platform and video search engine are making YouTube a one-stop-shop for building an audience — a handy tool in your toolbox for keeping your subscribers engaged.

Analytics

Buffer Marketing

FEBRUARY 17, 2025

But how do you prove it? You need to add not just the engagement metrics but also prove you’ve made informed decisions to get the value of money & resources. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness.

Transform

SocialPilot

AUGUST 5, 2024

If your post ain’t there, it’s like it never existed. Plus, social media platforms have rules up to your neck about how and when you can publish content. Post too much; you are just noise. You use a recurring post schedule to hit the platforms again and again, at different times, on different days.

Management

SocialPilot

JANUARY 27, 2025

But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. How to Build an Effective B2B Social Media Strategy Building an effective social media strategy for your business is more than being present on platforms like LinkedIn or Twitter (X). The good news?

Thought Leadership

Buffer Marketing

OCTOBER 1, 2024

Thankfully these days, it's a whole lot easier with Instagram's link sticker — and you can use it no matter how many followers you have. Example of how several brands use link stickers in their stories. How to add a link sticker to your Instagram Stories Adding links to your stories is quick and easy to do.

Promotion

Hubspot Marketing

MARCH 26, 2025

For my companys video marketing campaigns, Facebook is a natural choice. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Gather trends to inform your video marketing plan.

Video Marketing

Hootsuite

OCTOBER 2, 2024

A social media budget is a document that specifies how much you plan to spend on social media over a specific time. However, budget time is also an important chance to prove the value of your work. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. Stay flexible.

B2C

Sprout Social

JANUARY 31, 2025

Find out how AI can enhance your social media marketing, and check out the AI in social media examples below to see how brands are using AI to stay ahead of competitors. To stay competitive in todays marketplace, you need to explore how to use AI for social media beyond content creation.

Social Media Marketing

Sprout Social

SEPTEMBER 24, 2024

Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. Longer partnerships matter—they build trust through repeated engagement, leading to deeper audience loyalty and more sustained sales growth than one-off posts. What is an influencer marketing strategy template?

Influencer Marketing

Hubspot Marketing

JULY 22, 2024

To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside. To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside. Nonetheless, here are the elements every effective marketing plan includes: 1.

Marketing Plan

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Done right, social media audience analysis goes beyond the basics.

Analytics

Hubspot Marketing

NOVEMBER 6, 2024

Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Schedule coffee chats.

User-Generated

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. You put a sepia filter on it and posted it to your 12 followers. Well, the same goes for organic marketing minus the juice part. Life is good.

Gen Z

Marketing Insider Group

JULY 28, 2025

Quick Takeaways Best tools handle scheduling, engagement, and analytics in one dashboard. Smart automation balances posting with real-time human replies. Why Automation Should Feel Smart You’ve likely tried scheduling one week’s worth of posts in one go. You need automation tools that lighten the load.

CRM