Hubspot Marketing

JULY 12, 2024

You should have a clear goal and mission statement and understand what perspective and expertise you bring to this persona that another community isn’t or couldn’t.” What are their values, attitudes, and lifestyles? What social media platforms do they use? What are they seeking to gain from being part of a community?

Management

Martech

APRIL 17, 2025

Marketing leaders must look beyond surface-level metrics like product adoption or Net Promoter Scores (NPS) to lead this shift. To maximize the relevance of value assessments, leaders must understand what drives value for their target segments through primary research and owned insight.

Customer

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. What is the customer lifecycle? What is audience segmentation? What is customer lifecycle segmentation? What actions signal a move from one stage to another?

Health

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? What are the lifecycle stages? What are the lifecycle stages? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In adding an item to their cart but not completing the purchase). as key triggers.

Management

Hootsuite

NOVEMBER 7, 2024

Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. What is brand loyalty? Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion.

Branding

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? What does holistic marketing look like in practice? She provides fractional CMO services to B2B technology and professional services companies. “I But, what happens after buying the device? CX’s purview is the overall experience a customer has with a brand.

CMO

Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. What type of data does your organization gather? What is your typical planning horizon for marketing programs/campaigns? Time tracking.

Key Performance Indicator

Martech

MAY 8, 2025

What’s happening is organizational misalignment wearing a technical disguise. A financial services client spent big on integration technology but allocated zero dollars to help their teams work differently with the newly connected information. Martech integration is not a technical problem. It’s an organizational one.

Transform

Martech

JANUARY 24, 2025

Early on, some companies even attempted to create a “sentiment NPS” by subtracting the percentage of negative comments from positive ones yet another wiggly line and yet another measure of limited use. For example: What topics are people with positive sentiments discussing?

New Technology

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. What we’ve seen are the traditional mediums through which marketing campaigns are pushed out — emails, websites, social media.

Customer Acquisition

Hubspot Marketing

JULY 2, 2025

And what better channel to invest in privacy-first communication than email? I'll walk you through the new rules of data collection, how well-established brands are adapting, and what you can do to stay ahead. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic.

User-Generated

Martech

JULY 29, 2024

What happens when adopting a technology such as AI outpaces leaders’ understanding of its potential, its current application and its potential for harm? Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Let’s explore three areas where this is evident.

Transform

Hubspot Marketing

MARCH 3, 2025

Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing? What specific problems does your product address? If visitors dont find what they need quickly, they may leave. Clear, targeted messaging is critical.

Customer Acquisition

Hubspot Marketing

JULY 12, 2024

It helps provide clarity about what the business wants the community to provide,” she continues. Example: Apple Support Community Image Source What I like about Apple’s Support Community: Honestly, the simplicity of search is really appealing here. Plus, people can see what winning ideas look like from their fellow customers.

Management

Neil Patel

JUNE 17, 2025

What Is Brand Loyalty? Brand loyalty is when consumers consistently choose to purchase products or services from a specific company. Loyal customers opt to buy from a particular brand again and again, even when they have other options that are similar (or better) in terms of price, convenience, or service.

Branding

SocialPilot

DECEMBER 19, 2024

As you can see, the prices are on the higher side, so it comes down to what features it offers for you to decide if its worth it. Thats exactly what well discuss in the following sections, so read on. Sprout Social is an advanced social media management tool with great team collaboration and other advanced features. Lets get started.

Price

The Marketing Operations Leader

APRIL 8, 2025

What if we had a Shark Tank-style event when we shop for martech? What if vendors came to US instead of spending 40+ hours on research, forms, and boring sales-led demos? Try UTM.io and get your time back. Block off your calendar for May 9th at 12 pm EST. The first-ever Shark Tank-style martech spotlight session is happening!

CRM

Lynton Web

DECEMBER 29, 2024

That way, you can ensure that when you reach the implementation phase of this, you're clear and aligned on what needs to be set up. Everyone from marketing to sales and service understands their roles and contributes insights. You might eventually reach your destination but waste valuable time and resources.

Customer Journey

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Thats what we are going to dig into. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing?

eCommerce

Martech

MAY 29, 2025

In an era of instant gratification and eroding patience, your product or service isn’t judged by what it can do, but by how fast it delivers something meaningful. Customers don’t just buy products, services or subscriptions they buy solutions to problems; they buy outcomes. What is value?

Price

Welcome Software

MARCH 13, 2025

So, what are the other 69% doing? They’re basically saying "we have no idea what's happening anymore." While everyone's revving up their personalization engines, almost nobody can answer the million-dollar question: Is any of this personalization stuff working? Just vibing? Hoping for the best? But here's how you can do it.

Customer Journey

Martech

JULY 2, 2025

For our purposes here, there’s no need to differentiate between an NPS (Net Promoter Score), five-point rating or similar customer experience metrics. It’s no longer about separate tools, as I literally chatted with my data to delve deeper with each prompt, like this: I know what you’re thinking: Shouldn’t I verify this myself?

Customer

Hootsuite

JULY 15, 2025

The hard part is knowing what to track — and why it matters. But those numbers alone won’t tell you what to do next. The right social media KPIs show what’s working, what’s not, and what to do next. Download now What are social media KPIs? Social media KPIs vs metrics: What’s the difference?

Analytics

Lusha

NOVEMBER 18, 2024

This makes it hard to know: What’s working What’s not working Where to focus your efforts for the best results But there’s a solution that’s changing how B2B companies work: Revenue Operations (RevOps). This leads to better results, which generates more data, and so on.

CRM

Hubspot Marketing

JULY 9, 2025

Table of Contents What is a CRM for private equity companies? Key Salesforce Features: Financial Services Cloud: Purpose-built components for PE firms, including household grouping for LP families, referral tracking for deal sourcing, and compliance features that matter for registered investment advisors.

Transform

Sales Force: CMO

APRIL 4, 2025

3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. The agent could recommend a model and also look at what channel can meet the immediate need. For example, what store in the area has the correct shin guards (or reasonable alternatives) in stock?

Marketing

Aspiration Marketing

MARCH 22, 2023

Obtaining customer feedback can be challenging at times, but that feedback is significantly helpful in improving your business–particularly when it comes to customer service. Fortunately, NPS surveys simplify the customer feedback process, and there are tools available to make this process even easier.

Customer

Hootsuite

SEPTEMBER 21, 2021

63% say they trust what influencers say about brands more than what brands say about themselves in their advertising. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. What is a NPS score?

Promotion

Sprout Social

FEBRUARY 21, 2024

To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric. In this article, we explain the basics of NPS measurement. Plus, we also walk you through how you can collect NPS data using Sprout.

Promotion

Hootsuite

JULY 15, 2021

Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. While call centers aren’t yet a relic of the past, the days when customer service was only offered by phone or over a counter are long behind us. To keep up, it’s crucial to track the customer service metrics that matter.

Customer

Hootsuite

AUGUST 24, 2021

Working in customer service, you probably want to make sure your clients are having positive experiences with your brand and its products. In this article, we’ll cover: What CSAT score means. What can be considered a good CSAT score. The difference between NPS and CSAT scores. What is a CSAT score? Source: ACSI.

Customer

Hubspot Marketing

NOVEMBER 5, 2019

Here is an example of what metrics of engagement would look like: Image Source. Keywords are certain words that search engines identify and target based on what audiences are searching for. We get it: Social media metrics are important. Getting data and ROI is really important. Social share of voice. Let's find out.;

Analytics

Adobe Experience Cloud Blog

OCTOBER 27, 2020

So what if we could do something similar with our customers, and create a marketing equivalent of the World Happiness Report to find out how happy they are with our services? If they are engaged, chances are there is at least some interest in what you do, which is half the battle won. Just ask what they’re thinking.

Customer

Sprout Social

SEPTEMBER 20, 2023

Table of contents: What is CSAT? How to calculate CSAT Alternatives to using CSAT Benefits of using CSAT Tips for improving CSAT What is CSAT? A customer satisfaction score, or CSAT, is a customer service metric designed to measure customers’ happiness and satisfaction with a company’s product or service.

Customer Acquisition

Hubspot Marketing

FEBRUARY 5, 2024

One financial company that understands this well is Wise , an international money transfer service I use. In this article, I will share five inspirational examples of effective marketing for financial services. That’s what Wise did. In the early days, Wise’s NPS was in the positive 20s and 30s. This is a mistake.

Marketing

Hootsuite

JULY 13, 2022

You’ll learn what customer experience is and why it’s important. We promise you don’t need to know what an Isosceles triangle is. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. What is customer experience?

Customer

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. Realistic expectations about products or services. Service that is not personalized. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers.

Customer