Calvyn Lee Blog

DECEMBER 2, 2023

YouTube recently announced major upcoming changes to its content policies regarding AI-generated media. As AI tools become more advanced and accessible, YouTube aims to increase transparency about synthetic content to protect viewers and creators. So clearly creators must properly self-report AI usage to comply with YouTube’s terms.

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Search Engine Land

MARCH 26, 2024

YouTube advised creators and marketers against deleting videos from the platform. What YouTube is saying. YouTube Product Lead Todd Beaupre said on X : “YouTubers: Don’t delete videos unless you have a very, very good reason. Read our guide on how the YouTube algorithm works for more information.

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Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

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Search Engine Land

APRIL 9, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They will appear in your product list, store tab and video description – with YouTube promising more areas of discovery coming soon. These updates include: Shopping Collections. The Affiliate Hub.

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Social Media Examiner

APRIL 11, 2024

Need to grow substantial YouTube reach? In this article, we’ll explore creating viral reach on YouTube. Why Should Marketers Pay Attention to YouTube? Wondering what’s working in 2024?

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Jeff Bullas

NOVEMBER 15, 2022

So you want to grow your YouTube channel but you don’t want to spend a fortune. You’re looking for organic YouTube promotion strategies to test. I used to think the YouTube gods simply blessed certain channels with unlimited favor and condemned the rest. 3 components of a successful organic YouTube promotion. YouTube SEO.

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Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. What YouTube is saying. Accessibility. For You customization.

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Search Engine Land

FEBRUARY 28, 2024

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. What is YouTube Create? YouTube Create is a free mobile app that allows you to edit Shorts or longer videos for YouTube. What YouTube is saying. Netherlands. New Zealand. Why we care.

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Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. Table of contents: Who are YouTube influencers?

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Search Engine Land

FEBRUARY 14, 2024

YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. YouTube has launched a dedicated post-only feed for Android and iOS devices. Watch YouTube vlog in full for more information.

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Search Engine Land

JANUARY 12, 2024

YouTube video layouts can now be edited when converting long-form clips into Shorts. To use YouTube’s new tool, simply follow these steps: Go to the video you want to turn into a Short and tap the “remix” button. Read YouTube Creator Liaison Rene Ritchie’s announcement in full for more information

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Search Engine Land

MARCH 13, 2024

YouTube announced a series of updates aimed at simplifying content management and monitoring for creators. YouTube now notifies users if their tagged products are not displayed due to an error or issue. YouTube will be running an experiment in the coming weeks to make it easier for viewers to find all of their subscribed content.

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Social Media Examiner

MARCH 19, 2024

Are you up to date on updates from YouTube? Wondering which recent YouTube changes are important to marketers and business owners? In this article, we explore YouTube updates that affect your marketing. #1:

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Search Engine Land

MARCH 26, 2024

YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. To maximize reach with live videos, YouTube advises going live when your analytics chart indicates that most of your audience will be available to watch. What YouTube is saying. Live videos. Off-hour posting.

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Buffer Marketing

SEPTEMBER 4, 2023

YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. So, YouTube has a big task keeping content engaging.

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Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. Google’s machine learning algorithm autonomously then determines the optimal combination of these YouTube ad formats, facilitating broad audience reach at scale. What are Shorts ads? What are In-Stream ads?

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Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

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SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. What is YouTube Studio? Where To Find the YouTube Studio?

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Buffer Marketing

OCTOBER 23, 2023

  This is as true for YouTube Shorts as for any other platform. Shorts reduced the barrier to entry for becoming a YouTuber (a highly sought-after profession), and it offers a unique opportunity to engage audiences in a concise yet impactful manner. Let’s get into it. 

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Search Engine Land

NOVEMBER 27, 2023

YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. ” “The Shorts format opens up for a whole new way of approaching YouTube Ads. ” “I think YouTube Shorts welcomes that form of demand and makes it possible for marketers to embrace it.

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Social Media Examiner

JANUARY 25, 2024

Want to put your podcast on YouTube? In this article, we'll explore creating video podcasts on YouTube. Why Should You Add YouTube to Your Podcasting Strategy? Wondering how to adapt your show for video viewers?

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Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

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Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. This song by a virtual YouTuber, or VTuber, now has 1.4 million creators uploaded 159 million YouTube videos, which got 4.0 million views. trillion views.

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Rock Content

FEBRUARY 4, 2024

The clash between TikTok and YouTube has taken a new turn, leaving us to wonder if TikTok is gearing up to be the next YouTube sensation. Suddenly, everyone, from Facebook to YouTube, was racing to keep up with TikTok’s popularity , especially among the coveted teen demographic. The Future: Will TikTok Truly Rival YouTube?

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Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.

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Search Engine Land

FEBRUARY 8, 2024

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. What YouTube is saying.

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Search Engine Land

NOVEMBER 22, 2023

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays. What YouTube is saying. Why we care. SUBSCRIBE See terms.

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Hubspot Marketing

DECEMBER 6, 2022

With more than 2 billion monthly users , YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs. In this post, we’ll explore the requirements for YouTube advertisements by covering the following. What are YouTube Ads?

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Search Engine Land

SEPTEMBER 7, 2023

YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. What has YouTube said?

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Search Engine Land

JANUARY 17, 2024

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. At least, that was the case until recently, when three key trends started reshaping YouTube marketing.

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Search Engine Land

OCTOBER 2, 2023

YouTube has updated its analytics platform to provide enhanced audience insights. In addition, YouTube has carried out improvements to the design of its studio platform to enhance the user experience. The YouTube team have also rolled out improvements on a standard shared text field component across the main and studio platforms.

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Search Engine Land

FEBRUARY 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. YouTube Shorts is a video format that allows users to create, share, and watch vertical short-form videos that last 60 seconds or less. Watch YouTube’s announcement in full for more information. Videos on Demand.

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Search Engine Land

SEPTEMBER 7, 2023

YouTube is testing longer but fewer ads on its connected TV app. YouTube is yet to confirm the duration of these new ads and the length of the extended ad breaks. YouTube is testing a new ad countdown clock that will indicate the remaining seconds before users can either skip an ad or when it finishes. What has YouTube said?

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Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). Julia Karr, Global Product Expert, Video, YouTube, said in a statement: "Videos are one of the most impactful ways to tell a story, and VVC showcases your brand’s story across skippable in-stream, in-feed and Shorts ad formats. Why we care. SUBSCRIBE See terms.

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Digital Marketer

FEBRUARY 16, 2024

Launched in 2005, YouTube now stands as the second largest search engine after Google. billion people use YouTube worldwide every month and 87.7% To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software. of those users access it on their mobile phones. Keep reading.

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Search Engine Land

OCTOBER 18, 2023

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. In addition to the new timestamps, YouTube is rolling out further features to improve the shopping experience. Visit the YouTube Advertising help center for more information on how video ads work. Why we care.

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Search Engine Land

NOVEMBER 2, 2023

Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Below, is a roundup of the five new ways advertisers can safeguard their brands on YouTube. Below, is a roundup of the five new ways advertisers can safeguard their brands on YouTube.

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