Aspiration Marketing
APRIL 29, 2024
Our Leadership Spotlight on Technology meets with Tongayi Choto, the Co-founder & CEO of AfriBlocks, a Pan-African freelance talent marketplace.
SMEI
APRIL 25, 2024
In today’s fast-paced business world, professional selling plays a vital role in driving economic growth and innovation. As emphasized in the book “Open the Mind and Close the Sale, 2nd edition,” salespeople are the spark that motivates various groups to action, and their efforts are essential for maintaining a high standard of living.
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The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% of whom hold positions at VP-level or higher.
SMEI
APRIL 24, 2024
The idea that “salespeople are born, not made” has long been a prevailing notion in the sales industry. However, this outdated belief has been disproven by the authors of “Open the Mind and Close the Sale: The secret to success in selling!” This book sheds light on the misconceptions surrounding sales and highlights the skills and strategies required to succeed in this field.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on â and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
APRIL 26, 2024
Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content update. Google did not tell us until April 26th, 52 days after the rollout began, that it finished on April 19th.
Practical eCommerce - Marketing
APRIL 26, 2024
Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X. The post Copywriter Shifts to X Ads, Scales Brands appeared first on Practical Ecommerce.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
SMEI
APRIL 23, 2024
In the world of sales, it’s a common misconception that a great product is enough to guarantee success. As the excerpt from “Open the Mind and Close the Sale: The secret to success in Selling!” reminds us, building a better mousetrap doesn’t necessarily mean the world will beat a path to your door. In reality, many potential customers may never even hear about your product, and others may find alternative solutions or get used to doing without.
Aspiration Marketing
APRIL 23, 2024
Drowning in data chaos? Spreadsheets are overflowing, information is scattered across systems, and frustrated customers are caught in the crossfire. This is the reality for many businesses struggling to manage their operations. HubSpot Operations Hub Enterprise offers a lifeline designed to streamline your data, centralize information, and empower you to deliver seamless customer experiences.
Search Engine Land
APRIL 29, 2024
Getting international SEO right is hugely important for global brands. And one of the most fundamental optimizations is the domain and URL structure you choose to use. While Google offers guidelines for using locale-specific URLs , SEO information on the topic is limited and sometimes confusing. Many SEOs tend to advise using ccTLDs in each market if you have the resources.
Content Marketing Institute
APRIL 26, 2024
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to âtry advertisingâ that Elon Musk later said was âtoo generic.â But is marketing really to blame? Is there a takeaway for other companies?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
APRIL 29, 2024
Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason â consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketersâ messages and tactics.
Aspiration Marketing
APRIL 24, 2024
Today marks the much-anticipated launch of the reinvented HubSpot Service Hub at Spring Spotlight. This is more than just a product update; it's a revolution in customer service.
Search Engine Land
APRIL 24, 2024
Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Competition and Markets Authority (CMA), Why we care. Brands now have extra time to prepare and explore alternatives to third-party cookies. However, this is just another delay. Third-party cookies will eventually go away â just not this year.
Chief Martec
APRIL 28, 2024
The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published. I was particularly excited to read the Spring 2024 edition just released, because they’d added a detailed section on marketing technology.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's âlove languageâ can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
APRIL 26, 2024
Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction â it’s a vision of a new frontier in entertainment and content creation. movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and a
Content Marketing Institute
APRIL 25, 2024
Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.
Aspiration Marketing
APRIL 25, 2024
Imagine your website as a conversation, not a monologue. Static websites are like one-sided lectures: they bore visitors and fail to capture their attention. In today's dynamic online world, you need a website that engages in a two-way dialogue, keeping your audience hooked and driving results.
Search Engine Land
APRIL 26, 2024
Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier this month for a small slice of queries, are also increasing Search usage, according to Pichai: “Based on our testing, we are
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customerâs inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the ârulesâ around which factors land you in the spam folder arenât always easy to keep up with.
Social Media Examiner
APRIL 25, 2024
Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? In this article, weâll explore how to remain relevant in the emerging AI world. Why Should Marketers Pay Attention to AI? The rise of artificial intelligence (AI) is rapidly transforming the business landscape. While AI offers […] The post Remaining Relevant in an AI World appeared first on Social Media Examiner.
Martech
APRIL 25, 2024
U.S. digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IABâs â2024 Digital Ad Spend & Strategy Report.â For the first time, digital video â which includes CTV, social video and online video â will claim a higher share of budgets than linear TV. Why we care. CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV.
SocialPilot
APRIL 26, 2024
âThe key to success is not in spending time, but in investing it.â These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. However, while scheduling, you will soon realize that content scheduling is not the same for different platforms.
Sprout Social
APRIL 29, 2024
A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. But sometimes, despite your best efforts, your business might attract negative attention. Whether itâs an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍ï¸ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
APRIL 25, 2024
Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year. This change will likely lead to even more confusion around Google News inclusion , which we have had for years since Google changed the inclusion process back in 2019. What Google said.
Hubspot Marketing
APRIL 25, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years Iâve run Nudge, Iâve interviewed dozens of experts on pricing. These arenât run-of-the-mill LinkedIn gurus. Theyâre peer-reviewed researchers from some of the worldâs most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. " The truth ,"
Martech
APRIL 29, 2024
If you thought techâs post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ âshiny object syndrome,â it looks like you were wrong. Shiny object syndrome is most often diagnosed when money is flowing freely and colleagues and competitors are talking about new tools that are all the rage.
Buffer Marketing
APRIL 23, 2024
Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit. Many brands and companies are happy to work with creators and influencers with smaller followings, but they’ll likely want to see some proof of your metrics and professionalism before sending you a contract or products.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Social Media Examiner
APRIL 23, 2024
Are you up to date on changes from YouTube? Wondering which recent YouTube updates are important to marketers and business owners? In this article, we explore YouTube changes that affect your marketing. #1: YouTube Shorts Remix a Remix on YouTube Creators can now remix previously remixed Shorts via Sound, Cut, Collan, or Green Screen. Before this […] The post YouTube Updates: Shopping Features, Creator Tools, AI Disclosure, and More appeared first on Social Media Examiner.
Search Engine Land
APRIL 26, 2024
The March 2024 core update has been a volatile, mammoth update. Itâs been a long and turbulent road for some. It can be overwhelming when you hear that an update has finished rolling out. With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Follow the following steps for a methodical and strategic way forward. 1.
The LeadG2 Blog
APRIL 23, 2024
Traditional advertising remains a powerful tool for reaching audiences. However, as consumers become increasingly savvy and immune to interruptive marketing tactics, businesses must adapt their strategies to engage with customers in additional meaningful ways. This is where inbound marketing steps in, offering a strategic approach that focuses on building relationships and providing value to customers.
Martech
APRIL 24, 2024
Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations is no easy feat. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale â artificial intelligence (AI) and agile ways of working.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape â and with 53% of marketers experiencing legacy technology issues and limitations, theyâre researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
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