article thumbnail

This day in search marketing history: January 29

Search Engine Land

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

article thumbnail

This day in search marketing history: March 17

Search Engine Land

FTC Commissioner: Google’s Buzz Launch Was ‘Irresponsible Conduct’ 2010: “Google consistently tells the public to ‘just trust us.’ Google TV Platform In Testing, Says New York Times 2010: More details on Google’s plans to gain a stronger foothold in people’s living rooms. Twitter Adding Advertisements?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 Famous Rebranding Examples With Lessons Learned

Rock Content

Positive outcomes and market responses With the rebranding, Apple could more readily develop new products to offer customers and continue building strong customer loyalty. One of the biggest lessons here is that rebranding can be a way to help you enter other markets, expand your business, and continue building customer loyalty.

article thumbnail

The Secret To B2B Social Media?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? B2B social media View more presentations from michaelbrenner.

article thumbnail

How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

According to The Branding Journal , brand values are: “[F]oundational beliefs that can steer action and encourage customer loyalty.”. It's been a very long time since Google acquired Metaweb in 2010 , which facilitated a sea change in Google named entity recognition (NER) capabilities. What are brand values? Authenticity is key.

article thumbnail

How to Increase Your Instagram Engagement Rate

Hubspot Marketing

It was launched in October of 2010, where its app store. When branded advertisements get viewed, engagement rates go up, especially if they follow the advertisements to Instagram profiles and become followers. Here’s an example of National Geographic advertising a new product on their story using a swipe-up CTA.

article thumbnail

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 Click here to cancel reply.