Search Engine Land

JUNE 27, 2023

And it has survived several major Google algorithm updates since the Panda update back in 2011. Fishkin adds, “For those investing in pro-active social media marketing, we recommend using unique URLs to track activity to social promotions.” Plus, creating at least a dotted line reporting structure with the digital PR team makes sense.

SEO 84

SEO Social Media Marketing User-Generated PR 84

Rock Content

AUGUST 20, 2020

One of the ways to do it is to apply the concept of Newsjacking, a method that aims to take advantage of a subject or hot topic, to promote your brand. In this post, we will cover: How important is it to promote your brand? How important is it to promote your brand? What is and when did the term Newsjacking come up?

User-Generated 72

User-Generated Transform Promotion PR 72

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. The NASCAR entertainment marketing group in Los Angeles, where Evan started with the company in 2011, also has a dotted line to the content team. Enterprise content marketing is an exercise in collaboration.

Entertainment 70

Entertainment PR CMO Content Marketing 70

Exposure Ninja

AUGUST 26, 2022

Panda, an algorithm update released in 2011 , was an attack on “content farms” Content farms were websites which posted 100s or 1000s of pages (using mostly scraped or thin content) to rank for as many keyword queries as possible. Detailed enough (without going overboard). Trustworthy. verywellfit.com ( fitness ).

Copywriting 115

Copywriting SEO Education User-Generated 115

Duct Tape Marketing

FEBRUARY 2, 2018

Jess Ostroff: We officially started in 2011. I mean, checking Facebook 10 times a day, like if you’re not a social media manager or a PR person, you don’t need to do that. I think you ought to promote the heck out of that. It was definitely a strange phenomenon at that time. 6 years old or so? 5 years old?

Millennials 51

Millennials Place PR Shipping 51

Marketing Insider Group

DECEMBER 22, 2014

Budgets will shift away from paid promotion and into brand content that their audiences actually want to consume. Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. CMOs will begin to instill a culture focused on customers. 2015’s Top Marketing Trends.

PR 109

PR Marketers Marketing Entertainment 109

Orbit Media Studios

MAY 4, 2022

Naturally, these topics were directly related to our services, but never promotional. 2011 – 2014: Higher frequency, new events and guest blogging. In 2011, Todd Gettelfinger joined us as CEO. We also learned the power of PR and guest blogging. Email newsletters. 70% of recipients opened the first emails.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Duct Tape Marketing

FEBRUARY 26, 2025

In 2011, Gabriel described Google as having these zero click searches and zero click answers. It is a PR job. Maybe they'll call it PR. you know, not to promote spark Toro, but I, I don't know of another place you can do this, but you can inside spark Toro. But you know, you know, I don't like to be self-promotional.

Marketing Strategy 61

Marketing Strategy Food SEO Marketers 61

Marketing Insider Group

OCTOBER 12, 2015

In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. Most of these predictions were much slower to come to pass than I thought.

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketers 110

Marketing Insider Group

JANUARY 27, 2014

Your best content is lost among too much product promotion. In early 2011, Forbes Contributor Christine Crandell wrote that the customer experience for most buyers is inconsistent and disconnected. He continued: The corporate website is dead and “press release PR” is on its way out. Not to promote their products.

PR 111

PR Promotion Traditional Marketing Advertising 111

Search Engine Land

AUGUST 11, 2023

Schwartz wrote about it in 2011, and we can see annotations in his GA account that point to it being lifted in March and verified lifted via reconsideration request in April. This does show well the checkered past of SEO and the nature of Google’s PR pushes to call out tactics that attempt to game their system or harm others.

SEO 95

SEO Analytics PR Search Marketers 95

Search Engine Land

SEPTEMBER 26, 2023

Holistic marketing, brand reputation, PR-led link building, well-researched content, customer experience, and proven expertise are now the norm to succeed in Google Search,” he said, outlining the multifaceted and often multi-disciplined approach required from modern SEOs.

SEO 119

SEO Transform User-Generated Health 119

Hubspot Marketing

APRIL 5, 2017

I'm really hoping that's the key to my next promotion as well. Viral Best Practice: Have a PR Plan in Place. Site traffic, man-power, and the lack of a PR agency/strategy all contributed to the chaos in the days following Kony 2012's launch. It's always smart to have a PR plan in place should the worst (or the best) happen.

Branding 112

Branding PR Retail Education 112