2013 CMO Thought Leadership 
Adobe Experience Cloud Blog
JANUARY 6, 2014
Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.
Adobe Experience Cloud Blog
JANUARY 6, 2014
Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.
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Marketing Insider Group
JUNE 29, 2020
Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much. Perseverance.
Adobe Experience Cloud Blog
MAY 23, 2014
Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Earlier this month, RyanAir CMO Kenny Jacobs announced that he will be overhauling the customer experience. Perhaps in was the September 2013 drop in share price.
Adobe Experience Cloud Blog
SEPTEMBER 2, 2014
There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief. Modern Marketing Consumer'
Adobe Experience Cloud Blog
MARCH 10, 2015
In the Economic Intelligence Unit’s conversation with Jim Stengel , former CMO at P&G, a different metaphor came up. A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” Marketers need to be able to respond to events as they happen.
Adobe Experience Cloud Blog
APRIL 21, 2014
William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. Moneyball for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. That’s a 3.2% prospect-to-pipeline rate – is 3.2%
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