Adobe Experience Cloud Blog

JUNE 19, 2017

threw abstract discourse—and more than a few college textbooks—out the window when they invented the Net Promoter Score® (NPS®, for short). Promoters : loyal customers who are also ripe for referrals. A 2013 Bain & Co. Support: How can we improve our product? Passives : satisfied but indifferent, could be lured away.

Customer 132

Customer Thought Leadership Customer loyalty Price 132

Hubspot Marketing

JULY 26, 2022

Overall, email is an effective promotion channel for the high-value content you create on your website. It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. Marketing Campaign: Promotion. Marketing Campaign: Promotion. Marketing Campaign: Promotion.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

APRIL 21, 2014

Prospect to Pipeline : What’s the typical prospect-to-pipeline conversion rate of each of your company’s product-market fits, channels, and campaigns? A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development. Content Marketing as a Media Product.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Exposure Ninja

APRIL 8, 2022

A session will involve the user viewing one or multiple pages within a given time frame, and some visitors may return to your website for several sessions before they go ahead and purchase a product or enquire about a service. Make your blog the go-to guide for consumers seeking help and thought leadership in the industry.

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Hubspot Marketing

FEBRUARY 3, 2023

As long as it serves its purpose -- whether that's thought leadership, driving leads, explaining a new concept, or something else -- length doesn't matter. That's why for many people, myself included, white noise helps promote focus. No hair-pulling or swimming through code required.

eBook 127

eBook User-Generated Whitepaper Thought Leadership 127

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much. Perseverance.

CMO 126

CMO Marketing Marketers Health 126

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. Click To Tweet. Content that’s outstanding in its field.

Branding 95

Branding Millennials Entertainment Transform 95

Marketing Insider Group

MARCH 7, 2013

At a product level we’ve been adding depth and scaling features to demonstrate that Listly is a highly performance publishing platform. We have a big new responsive/mobile re-styling due on the 18th of March 2013. We’ve also released a premium product and that’s proving people want to pay for this kind of service.

Branding 82

Branding Thought Leadership Fashion Marketing 82

Marketing Insider Group

JANUARY 28, 2015

At SAP we realized we had a content problem by looking at the amount of people doing early stage searches like “big data,” a product we sold. If you currently create too much promotional content, you may have a trust issue with your audience. Content marketing and SEO are totally connected.

Marketing Strategy 93

Marketing Strategy Content Marketing Marketing Marketers 93

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. What other campaigns from 2013 stick out in your mind? Modern Marketing'

Food 134

Food Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

DECEMBER 10, 2014

Interestingly enough, I heard about this campaign first through social media coverage of it (thank you, Facebook newsfeed), before I actually received the official promotion from Kate Spade via email. As you can see, this list shows how the most memorable holiday campaigns highlight the personality and humanity of the brand and its products.

Thought Leadership 134

Thought Leadership Branding Promotion Product 134

Hubspot Marketing

FEBRUARY 27, 2019

If your product or service is best for CFOs, targeting only people with "CFO" in their titles will increase your conversions, and, ultimately, save you money. If your audience is very vocal on a topic, or you're trying to gain thought leadership in a certain area, this type of targeting might be a good option for you.

CRM 139

CRM Advertising Advertisers User-Generated 139

Adobe Experience Cloud Blog

DECEMBER 17, 2013

Once you’re able to tear your eyes away from adorable cats doing adorable cat things, you’ll notice the actual purpose of the site: promoting animal adoption! Canadian airline WestJet gets the 2013 “Melt My Heart Award” for their Christmas Miracle campaign. Now the channel is just playing reruns, but you can still watch!

Thought Leadership 131

Thought Leadership PR Food Entertainment 131

Adobe Experience Cloud Blog

AUGUST 5, 2014

From suggested posts on Facebook to paid promotions on Pinterest , it’s how brands are using relevant, contextual content to build trust and engagement with consumers. billion in 2013 to $5 billion by 2017. As we blogged about earlier this year, Pinterest started testing “Promoted Pins” with brands like ABC, Expedia, and GAP.

Advertising 132

Advertising Advertisers Thought Leadership Promotion 132

Adobe Experience Cloud Blog

JUNE 24, 2013

Ideally, this content is not about the company or its products and services; it educates or entertains. Instead of sending promotional offers to your customers (10% off! Lead nurturing is based on the premise of sending relevant content instead of hard promotions. For example, say you are a retailer of fashionable shoes.

Fashion 134

Fashion Marketing Marketers Analytics 134

Hubspot Marketing

AUGUST 21, 2017

In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates -- much like the way it works on Facebook, Twitter, and Instagram. Experiment with how this feature can support your marketing goals by creating content for the platform and promoting it via your Company Page.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Adobe Experience Cloud Blog

APRIL 14, 2014

For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. We also use a lot of custom images on social channels to promote content assets, events, and special offers. In my experience, guerrilla marketing techniques work particularly well around an event.

eBook 134

eBook Influencer Marketing Thought Leadership Marketing Mix 134