Adobe Experience Cloud Blog

OCTOBER 20, 2016

Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. It’s the hottest topic—all the rage—we need to be doing it now! Wait, hold on a second. What exactly is it again?

Thought Leadership 134

Thought Leadership Influencer Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 19, 2017

threw abstract discourse—and more than a few college textbooks—out the window when they invented the Net Promoter Score® (NPS®, for short). Promoters : loyal customers who are also ripe for referrals. A 2013 Bain & Co. Philosophers have spent centuries debating the very nature of happiness and how to quantify it.

Customer 132

Customer Thought Leadership Customer loyalty Price 132

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered. If it’s possible to figure which is the happiest country on Earth, it’s possible to work out if your customers are happy.

Customer 64

Customer Thought Leadership Promotion Branding 64

Adobe Experience Cloud Blog

MAY 20, 2015

They can, however, turn their live interactions with a brand into promotional material for businesses. in 2013, and companies making more than $1 billion annually boosted spending by an even greater 9.8%. While interactive ads are certainly engaging, customers can’t download tangible experiences onto a smart device.

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 Promote Your Business with Mobile Ads. Best Practices for Mobile SEO was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. billion smartphone users, which translates to 1 in 7 people worldwide! Here are a few ways to make your website mobile-friendly: 1.

SEO 134

SEO Thought Leadership User-Generated Promotion 134

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Thought leadership. If you know that marketing is more than just promotion and advertising. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” Native advertising. Consumable.

Content Marketing 96

Content Marketing Thought Leadership Entertainment Marketing 96

Adobe Experience Cloud Blog

APRIL 21, 2014

Based on the responsiveness of your leads and customers, refine the product based on customer feedback, measured product engagement, and net promoter scores. Moneyball for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Content Marketing as a Media Product. Do Something New.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. Click To Tweet. Content that’s outstanding in its field.

Branding 99

Branding Millennials Entertainment Transform 99

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. While other predictions , not so much. Perseverance.

CMO 133

CMO Marketing Marketers Health 133

Marketing Insider Group

MARCH 7, 2013

We have a big new responsive/mobile re-styling due on the 18th of March 2013. Promoted content is rising too and could well backfire as consumers get smarter at discerning the origins of content. A lot of this isn’t seen by anyone, but it improves the experience and ensures people come back for more. Liquid Content.

Branding 84

Branding Thought Leadership Fashion Marketing 84

Marketing Insider Group

JANUARY 28, 2015

If you currently create too much promotional content, you may have a trust issue with your audience. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. It really comes down to your brand objectives and what you’d like to achieve.

Marketing Strategy 98

Marketing Strategy Content Marketing Marketing Marketers 98

Adobe Experience Cloud Blog

OCTOBER 11, 2013

Author: Dayna Rothman Back in May I posted a blog on 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013. Since then, I have come across many more awesome marketing campaigns in 2013 that I wanted to highlight and give some love to. What other campaigns from 2013 stick out in your mind? Modern Marketing'

Food 134

Food Thought Leadership eBook Marketing 134

Orbit Media Studios

MAY 4, 2022

Naturally, these topics were directly related to our services, but never promotional. Wine & Web circa 2013. These are content promotion channels (eventually we partially automated these using CoSchedule) but also a way to keep in touch with our network. Thought leadership*. Email newsletters. 100+ guest posts.

Thought Leadership 126

Thought Leadership Energy Content Marketing Promotion 126

Hubspot Marketing

FEBRUARY 27, 2019

If your audience is very vocal on a topic, or you're trying to gain thought leadership in a certain area, this type of targeting might be a good option for you. Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad. They’re only visible on the LinkedIn desktop platform.

CRM 141

CRM Advertising Advertisers User-Generated 141

Adobe Experience Cloud Blog

DECEMBER 10, 2014

Interestingly enough, I heard about this campaign first through social media coverage of it (thank you, Facebook newsfeed), before I actually received the official promotion from Kate Spade via email. 4 Holiday Social Campaigns That Win & Why was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership 134

Thought Leadership Branding Promotion Product 134

Adobe Experience Cloud Blog

DECEMBER 17, 2013

Once you’re able to tear your eyes away from adorable cats doing adorable cat things, you’ll notice the actual purpose of the site: promoting animal adoption! Canadian airline WestJet gets the 2013 “Melt My Heart Award” for their Christmas Miracle campaign. Now the channel is just playing reruns, but you can still watch!

Thought Leadership 131

Thought Leadership PR Food Entertainment 131

Exposure Ninja

APRIL 8, 2022

Not only that, but the proportion of those aged 75 years and over who have begun using the internet has nearly doubled since 2013, from 29%, to 54% in 2020, meaning more and more customers are moving online, no matter their age. Make your blog the go-to guide for consumers seeking help and thought leadership in the industry.

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Adobe Experience Cloud Blog

AUGUST 5, 2014

From suggested posts on Facebook to paid promotions on Pinterest , it’s how brands are using relevant, contextual content to build trust and engagement with consumers. billion in 2013 to $5 billion by 2017. As we blogged about earlier this year, Pinterest started testing “Promoted Pins” with brands like ABC, Expedia, and GAP.

Advertising 132

Advertising Advertisers Thought Leadership Promotion 132

Adobe Experience Cloud Blog

JUNE 24, 2013

Instead of sending promotional offers to your customers (10% off! Lead nurturing is based on the premise of sending relevant content instead of hard promotions. Buyers who attend events are not shy about expressing their displeasure over any presentations that appear even slightly promotional. Free shipping! Modern Marketing'

Fashion 134

Fashion Marketing Marketers Analytics 134

Hubspot Marketing

AUGUST 21, 2017

In 2013, LinkedIn rolled out the ability to tag or @mention other users and companies in status updates -- much like the way it works on Facebook, Twitter, and Instagram. Experiment with how this feature can support your marketing goals by creating content for the platform and promoting it via your Company Page.

User-Generated 145

User-Generated Marketing Marketers Promotion 145

Adobe Experience Cloud Blog

APRIL 14, 2014

For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. We also use a lot of custom images on social channels to promote content assets, events, and special offers. In my experience, guerrilla marketing techniques work particularly well around an event.

eBook 134

eBook Influencer Marketing Thought Leadership Marketing Mix 134

Hubspot Marketing

JULY 26, 2022

Overall, email is an effective promotion channel for the high-value content you create on your website. You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. Marketing Campaign: Promotion. They also leverage exclusivity by framing the promotion as a "private" sale.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Content Marketing Institute

AUGUST 24, 2018

The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn. Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. Updated yearly, it has now been downloaded more than a million times. The guides have been translated into six languages.

Entertainment 67

Entertainment Thought Leadership Marketing Marketers 67

Hubspot Marketing

FEBRUARY 3, 2023

As long as it serves its purpose -- whether that's thought leadership, driving leads, explaining a new concept, or something else -- length doesn't matter. That's why for many people, myself included, white noise helps promote focus. No hair-pulling or swimming through code required.

eBook 115

eBook User-Generated Whitepaper Thought Leadership 115