The Top Marketing Automation Posts of 2013
Adobe Experience Cloud Blog
JANUARY 6, 2014
What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Marketing Automation'
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