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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Marketing Automation'

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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

Want a more public and visual display of the incredible resources and energy going into this marketplace? 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth. For example, ChiefMarTech reported there was over $3.3B Modern Marketing b2b Consumer'

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The Evolution of Demand Generation In 2015

Adobe Experience Cloud Blog

I think 2013 and 2014 were years where technology and digital marketing exploded and the need to communicate across channels became a prominent topic of discussion. Successful marketing organizations will spend time and energy on how their content marketing is structured. Multi-channel communication will be more important than ever.

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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull. The quote is this: “Red Bull is a media company that happens to sell energy drinks.” (See The post 3 Content Strategy Lessons From Iconic Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers. And many of them do just that.”.

Education 111
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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. Matt Heinz (@HeinzMarketing) October 24, 2014. FTQZ6zlOdi <-fr our 2012 / 2014 archives #keynote #throwback. —

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Marketing Automation'