Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Brands on YouTube can take advantage of the fact that people are turning to YouTube videos more and more as they research and decide which product to buy.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

JANUARY 9, 2023

Marketers can host Q&A forums called Reddit AMA's (Ask Me Anything) to engage with their audience and answer questions about a product or service. Discord is a voice and chat platform launched in May 2015, and it now has over 150 million monthly users. Marketers can also be active in subreddits that correspond with the niche.

Gen Z 124

Gen Z Marketing Marketers Millennials 124

Hootsuite

JUNE 21, 2023

Part of their role is to ensure that ads for investment products are truthful and not misleading. They also oversee disclosure and recordkeeping requirements for investment products. #1 Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. That’s not surprising.

Gen Z 101

Gen Z Communications Education Millennials 101

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. When it comes to selling advertising, mobile still has a MASSIVE growth opportunity. Millennials Dominate The New Workforce. Think again.

Millennials 82

Millennials User-Generated Marketing Strategy Communications 82

Duct Tape Marketing

SEPTEMBER 29, 2016

User-Generated Content refers to any form of online content such as a Tweet, Snap, Facebook status, Instagram post, or blog that contain authentic opinions about a service or product as experienced by a non-professional. Even millennials are said to be obsessed with user-generated content.

User-Generated 77

User-Generated Branding Millennials Retail 77

Hootsuite

NOVEMBER 4, 2019

Facebook advertising stats. There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. That number from Pew Research is way down from 71% in 2015.

User-Generated 111

User-Generated Marketing Marketers Advertising 111

Duct Tape Marketing

FEBRUARY 22, 2016

This is a nice way of saying that Google has monopolized the way we search for products, services and information on the Internet. If you don’t get SEO and your website right, many of your referral leads, trade show leads, and advertising leads bounce right into the arms of the competition. . 46% of B2B researchers are millennials.

SEO 48

SEO Millennials Inbound Marketing Outbound Marketing 48

Adobe Experience Cloud Blog

AUGUST 18, 2016

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos.

Marketing Strategy 110

Marketing Strategy B2C User-Generated Millennials 110

Hubspot Marketing

MAY 1, 2017

Penned by Charles Duhigg, it was written largely as a follow-up to what became a public incident: An angry father marched into a Minnesota Target store, demanded to know why his teenage daughter received coupons for baby products, only to later find out that she was, in fact, pregnant. That’s when routines are forced to change. The Example.

Personalized Marketing 137

Personalized Marketing COS Branding Price 137

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. 46% of millennials rely on social media when making purchase online.

Social Media Marketing 111

Social Media Marketing User-Generated Millennials Promotion 111

Marketing Insider Group

JANUARY 7, 2015

Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting. We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.

Transform 89

Transform User-Generated Millennials Marketing 89

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising has a lot to offer today’s marketers.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Hubspot Marketing

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. of Millennials, 77.5% 54% of social browsers use social media to research products. billion users worldwide. Emarketer ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. It also gives prospective customers an opportunity to see a product or service in action. 6 social campaigns that captivated the internet in 2021. Apple’s #ShotOniPhone.

Gen Z 131

Gen Z User-Generated Millennials Branding 131

Sprout Social

NOVEMBER 28, 2016

This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. Social media is absolutely critical for directing followers to your landing or product pages. What’s the ratio of mentions to product questions? Remember that ecommerce is driven by website traffic.

eCommerce 91

eCommerce Shoppers Millennials User-Generated 91

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler. Invest in pre-production.

Fashion 100

Fashion Food Millennials Entertainment 100

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Crucially for sponsors, this means there’s plenty of air time to get their products front and centre. First of all, Love Island viewers are almost exclusively Millennials and Gen Z.

Gen Z 118

Gen Z Fashion Influencer Marketing Millennials 118

Sprout Social

OCTOBER 17, 2016

Resource A Beginner's Guide to Twitter Advertising Get Shoutouts A good way to grow your Twitter audience is through mentions from other accounts. Advertising on Twitter Twitter Ads allow brands to reach a wider audience than they can reach organically. 91% of millennials are on Facebook. You can track this in Google Analytics.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Marketing Insider Group

JULY 1, 2020

Advertising, even with today’s sophisticated digital ads , can create overexposure. A promo video, as high-quality as the video production may be, isn’t a piece of useful video content designed to resonate with a target group at a specific stage of the buyer’s journey, and that is connected to the other content within your strategy.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144