Marketing Insider Group

JANUARY 19, 2016

The 2015 B2C content marketing survey from the Content Marketing Institute and Marketing Profs found […]. The post 10 Ecommerce Companies That are Killing the Content Marketing Game appeared first on Sujan Patel.

eCommerce 67

eCommerce Content Marketing B2C Marketing 67

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. The Ultimate Guide to Content Marketing ROI | Newscred.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. Do: Take a Second (and Third) Look at Mobile Marketing. As of 2015, most of Google users access the search engine via mobile phone. Do: Up Your Content Marketing Game.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. I’m sure a similar statistic could be found with consumer marketers. more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership User-Generated 134

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing 76

Social Media Marketing Management B2C Whitepaper 76

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them. Flip books.

Transform 111

Transform Content Marketing SEO B2C 111

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.    Back in 2015, I was in college and needed a job, but the market was tough, and no one was hiring.

Whitepaper 125

Whitepaper Affiliate Marketing Price B2C 125

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. No centralized, global influencer marketing existed at SAP before late 2015.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Marketing Insider Group

JUNE 24, 2010

According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&#

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

B2C 111

B2C User-Generated Health Retail 111

Hubspot Marketing

JULY 10, 2018

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Contently B2C

AUGUST 8, 2016

While 92 percent of consumers trust recommendations from other consumers more than from branded content, a survey by Econsultancy found that 42 percent of fashion and beauty marketers currently devote less than 10 percent of their budget to influencer content. Virtual reality. uence future purchases.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category.

Transform 110

Transform Marketing Marketers CMO 110

Contently B2C

JULY 18, 2016

And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. This is an excerpt from the e-book “State of Content Marketing: Europe.”

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Rock Content

FEBRUARY 16, 2016

For content marketing managers, the lesson of this headline—and any headline, social media post or email subject line—is that emotion is everything. This little bit of content, short though it might be, is your one opportunity to win over an audience. A tool for modern marketers. Answer: In case you wanted to know. ).

Finance 75

Finance Shipping B2C Retail 75

Duct Tape Marketing

APRIL 23, 2015

Sixty percent of B2C marketers anticipate increasing their content marketing budget within 2015, according to Content Marketing Institute. While this statistic isn’t necessarily shocking, marketers are increasingly concerned about the lack of trained professionals to fulfill these needs.

B2C 60

B2C Content Marketing Education Communications 60

Duct Tape Marketing

JANUARY 8, 2015

In Hubspot’s 2014 state of inbound report , we find evidence to support the position that inbound marketing has the potential to deliver better results than outbound marketing. Inbound marketing is less expensive and anyone with the right skills can do it. As a result, its techniques are often intrusive and annoying.

Outbound Marketing 67

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 67

Duct Tape Marketing

DECEMBER 7, 2015

Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Perry is a marketing consultant, business advisor and author. Phil is also co-author of the upcoming book “Top Ten Marketing Tactics” (2016). And let’s be honest.

SEO 53

SEO eBook Finance B2C 53

Marketing Insider Group

MAY 31, 2012

Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. How much does your organization spend on inbound and content marketing? BrennerMichael.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Contently B2C

AUGUST 25, 2016

Two years ago, it embarked on a mission to do the same with its content. That’s when the Carlsberg Group took its global content marketing in-house. “We made the decision to invest and take ownership of our content,” said Daria Radota Rasmussen, global digital and media director for the Carlsberg Group.

Branding 52

Branding Promotion Brand Management Content Marketing 52

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. 9 Ways Social Media Marketing Can Help B2B Companies.

Social Media Marketing 40

Social Media Marketing Management B2C Whitepaper 40

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. seconds on January 10, 2015. Step three: Check the history.

Copywriting 145

Copywriting SEO User-Generated Branding 145

Contently B2C

SEPTEMBER 14, 2016

In a highly regulated industry like finance, the creative process—including approval—can often lead to suffocating bottlenecks that ruin the effectiveness of content marketing. Barclays decided that the only way to fix the issues plaguing its content operation was to completely rehaul the way its digital team functioned.

Real Estate 52

Real Estate Finance Retail Communications 52

Contently B2C

AUGUST 4, 2016

It’s generated more than 20 million likes and 500,000 comments overall, and was named the best brand on Instagram in the 2015 Digiday Content Marketing Awards. Its follower count has doubled, and the site, owned by lifestyle media company XO Group , is now averaging 8,000 likes and 200 comments per post.

User-Generated 52

User-Generated Branding Promotion Analytics 52

Contently B2C

AUGUST 9, 2016

While many wellness brands offer gluten-free and meat-free dietary advice, Lululemon has largely opted out of this content topic. The brand hasn’t published a food-related post since February 2015, when it included an interview with a popular vegetarian food blogger.

Branding 52

Branding Food Health Fashion 52

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Examples of authentic, engaging video marketing abound.

Content Marketing 111

Content Marketing PR Whitepaper Marketing 111

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Neil Patel

AUGUST 18, 2021

Skilled freelance bloggers are increasingly needed as B2B and B2C companies recognize content is the ultimate tool for attracting leads and nurturing a loyal audience. Data from Content Marketing Institute found that 21 percent of B2C brands spend more than $100,00 a year on content in 2020, and many are increasing their spending.

eBook 145

eBook User-Generated B2C Promotion 145

Neil Patel

FEBRUARY 16, 2021

If you already have Google Analytics and Search Console, click here to skip ahead to Step 3: Create a content marketing strategy. Step 3: Create a Content Marketing Strategy. It’s for your own benefit to have a written content marketing strategy that’s focused on search results. But first, let’s get set up.

SEO 143

SEO Analytics User-Generated eCommerce 143