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In this blog, I’ll cover why brand differentiation matters and how to achieve it with your brand. According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success.
Share According to a recent post by Justin Kistner we are in “ the era of social media ” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015. This report by Morgan Stanley titled “Internet Trends 2010” predicts that the next era of the web is all about mobile.
However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. You lose chances to track and listen to customer conversations without using a third-party management tool. It’s no doubt that brandsmanage comments and mentions on Instagram all the time.
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According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&#
Branding is an iterative process and requires getting in touch with the heart of your customers and your business. Branding can be the deciding factor for consumers when they make a purchase decision. Branding gives your business an identity beyond its product or service. Strong branding gives your business more than a name.
Carlsberg’s social content in the UK surpassed industry engagement benchmarks by more than 1,200 percent in 2015, according to a recent Econsultancy report. Dharmesh Rana, senior brandmanager with Carlsberg UK, told Marketing Week that the beer drone video cost £5,000 to make, and generated over £130,000 of free media.
But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.
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