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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). 2014 was exciting and full of innovation, and in 2015 I look forward to more of the same exponential growth.

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The Evolution of Demand Generation In 2015

Adobe Experience Cloud Blog

With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. In 2015, specifically for demand generation as a discipline, I think we’ll start to see a few trends evolve: Content marketing will mature. Multi-channel communication will be more important than ever.

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Prepare for 2015 with Marketo’s Marketing Predictions

Adobe Experience Cloud Blog

Our thought leaders think 2015 is the year of the marketer! Download the Marketing Predictions slide deck and jumpstart your 2015 preparations: Marketo’s 2015 Marketing Predictions from Marketo. Our Marketing Predictions slide deck has something for everyone. Instead, the marketer will drive the relationship.

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Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Adobe Experience Cloud Blog

With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time. Be sure to visit Marketo Central in the Expo Hall at the Marketo Marketing Nation™ Summit or visit marketo.com/software/2015 to learn more.

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5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Adobe Experience Cloud Blog

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. How can I work toward overcoming the biggest online marketing challenges? This struggle is real.

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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

That is, after you have finalized your 2015 plans! So, whether you are planning your organization’s event presence for 2015 or looking for the best events to expand your personal knowledge, we came up with a golden list of must-attend marketing events. SiriusDeicision Summit 2015 – May 12 th -15 th – Nashville, TN.

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End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong

Adobe Experience Cloud Blog

Author: Aseem Badshah We’re more than halfway through 2015. (It There’s still 4+ months remaining in 2015, so don’t waste it. With this in mind, let’s analyze how we can leverage the first half of 2015 in order to close the year out strong. 2015 was, and still is, the year of the marketer.