Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 100

Retail Gen Z Fashion Millennials 100

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. — VSCO (@vsco) August 7, 2020.

Gen Z 131

Gen Z CMO Education Branding 131

Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions). billion in lost ad revenue.

User-Generated 134

User-Generated Retail Non-Profit Advertising 134

Buffer Marketing

DECEMBER 20, 2023

A pink billboard went viral on social media, along with a brand collaboration with Airbnb , and maybe most significantly, fans made thousands of memes combining Barbie with another blockbuster that shared its release date: Oppenheimer.  Did Gen-Z kill the concert? Did Covid put a stop to the public gathering?

Gen Z 120

Gen Z 2023 Trends User-Generated Social Media Marketing 120

Bannerflow

SEPTEMBER 7, 2021

Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. So what did the dramatic fall in demand and production mean for car advertising campaigns? Gen Z are the car drivers and buyers of the future. Big Hitting Minis.

Advertising 98

Advertising Advertisers Gen Z Millennials 98

Neil Patel

MARCH 15, 2021

Generation X adapted to digital technology as adults, and Generation Z have never known life without the smartphone or super-fast internet, but millennials have a foot in both worlds. The rapid shift to a digital world means millennials’ lives have followed a different path to those generations before and after them.

Millennials 122

Millennials Transform Advertising Advertisers 122

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Gen Z 95

Gen Z CMO Marketing Strategy Content Marketing 95

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. Will Instagram Drops work for my brand?

Gen Z 128

Gen Z Product Retail Millennials 128

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. If this was a real game, who would you main? Apple’s #ShotOniPhone.

Gen Z 131

Gen Z User-Generated Millennials Branding 131

Hubspot Marketing

JANUARY 9, 2023

Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Twitter Alternatives for Building Community.

Gen Z 117

Gen Z Marketing Marketers Millennials 117

Hootsuite

JUNE 21, 2023

Part of their role is to ensure that ads for investment products are truthful and not misleading. They also oversee disclosure and recordkeeping requirements for investment products. #1 Their research shows social media has become the top source of investing information for Gen Z investors. That’s not surprising.

Gen Z 100

Gen Z Communications Education Millennials 100

Hubspot Marketing

AUGUST 20, 2019

of Generation X, and 48.2% 54% of social browsers use social media to research products. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( People are 31% more likely to recall what they saw on Twitter vs. general online browsing. To break it down, 90.4% of Millennials, 77.5%

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Today, the average consumer does research on products, solutions, and companies before making a purchase. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. Today, the average consumer does research on products, solutions, and companies before making a purchase.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Crucially for sponsors, this means there’s plenty of air time to get their products front and centre. And even beyond the official sponsors, many brands are jumping on the proverbial bandwagon to tap into the hype.

Gen Z 118

Gen Z Fashion Influencer Marketing Millennials 118

Econsultancy

DECEMBER 13, 2021

In fact, 20% of budgets are spent on newspapers, magazines and OOH – well above the 13% budget ringfenced for these formats by the average brand. billion, as brands battle it out with their headline Christmas ads. Meanwhile, spend by online car brands like Carwow and Cinch has collectively grown by 235% to reach £36.3

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. In 2021, only 9% of marketers were using TikTok to promote their business.

Gen Z 142

Gen Z Finance User-Generated Transform 142